8.5/10 (Expert Score)
Product is rated as #5 in category Landing Page Builders
Instapage is a powerful and user-friendly landing page builder and optimization platform that can help businesses create and test effective landing pages for their online campaigns.
Easy of use
Customer Support
Value for money
  • Easy-to-use drag-and-drop interface
  • Powerful A/B testing and analytics features
  • Integrates with many marketing tools.
  • Relatively expensive to others

Want to Increase Your Conversion Rate through the Landing Page? And Looking For The Features that make Your Landing Page More Interesting?

InstaPage is one of the Landing Pages, that is all you need!!

With Instapage, You can Create relevant, on-brand, mobile-responsive post-click landing pages and experiences without a developer.

In This Post, We Are Sharing:

  • What Is InstaPage
  • Instapage Pros & Cons
  • Features Of LeadPages
  • What is Instapage Used For
  • How Does LeadPages Works

Being a professional blogger and knowing the importance of time, so without wasting it, let’s begin with the reviews of this fantastic platform i.e. InstaPage.

In this Instapage Review, we will share all the important details such as Pricing Plans, Features, Pros & Cons, and much more.

Let’s Start-

About InstaPage Landing Page

Instapage is a modern drag-and-drop landing page editor that enables marketers to create pixel-perfect landing pages for paid advertising optimization and quick landing page creation.

It is a web development site that’s designed to do one thing: help you improve post-click conversions by building customized landing pages.

This service offers a drag-and-drop, what-you-see-is-what-you-get interface, which means you can build beautiful, full-featured landing pages without the need to know any code.

About Instapage

Instapage is hosted in the cloud and covers everything you require to begin building and publishing landing pages. Whether or not you previously have a website or online presence.

Instapage does it conceivable to create conversion-focused landing pages to assist you to create more leads, marketing more products, or exciting some additional action from your visitants?

Instapage provides quality customer support & the help center is 24*7 open for solving your queries.

Introduction – Instapage Review

Instapage is an American software company focused on a landing page platform. In 2018, the company partnered with Google to be the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option.

Founded – 2018

CEO – Tyson Quick

In April 2018, it was announced that Instapage had raised $15 million in Series A funding led by Morgan Stanley Expansion Capital.

Instapage is the master in post-click automation and supports digital merchants to create more appropriate and impactful promotions by allying with the post-click stage of the advertisement funnel.

Instapage Key Features

Here we have mentioned the key features that provide the best landing page interface for websites:

  • Easy-to-use drag-and-drop landing page builder
  • A/B testing and optimization
  • Real-time analytics and tracking
  • Personalization and dynamic text replacement
  • Integration with marketing and analytics tools
  • Customizable templates
  • Collaboration and team management features
  • Mobile responsive landing pages
  • Customizable forms for lead capture
  • AdMap tracking for PPC campaign optimization.

Know its Features-

Instapage Features Review

Instapage is Enterprised for conversion & making web building easy. Here we’re sharing some core features of Instapage which make Instapage the best landing page builder.

Instapage Features review

There are lots of reasons to choose the Instapage Coupon & Instapage promo code, Here we’ve mentioned only a few important highlights of Instapge.


Best Landing Page Builder

Employ our fully customizable builder to create stunning, conversion-friendly landing pages.

With contextual element editing, over 5,000 fonts, and 33 million images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages.

Instapage is primarily a landing page builder, which allows you to create professional-looking landing pages using a drag-and-drop editor.

The editor includes a wide range of customizable templates, widgets, and elements that make it easy to create landing pages without any coding or design skills.


AMP Landing Pages

Build mobile pages that load instantaneously, create a better browsing experience, and drive more conversions with Google AMP-powered landing pages.

Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer is required.

Instapage supports Accelerated Mobile Pages (AMP), which are optimized for mobile devices and can help improve your page load times and user experience on mobile.



Quickly build hundreds of personalized landing pages by using individual page blocks that you can customize, save, and reuse.

Instablocks make your task very easy, You can avail of Instapage Coupons to get an exclusive discount on this amazing landing page builder.

Choose from a selection of pre-designed block templates, like headers, footers, testimonials, and more, or create your own custom blocks from scratch.

For managing and updating global templates in a single click, check out Global Blocks, part of our Enterprise plan.

Instapage landing page templates review

A/B Testing

Instapage allows you to test different variations of your landing pages to determine which one performs better.

You can test different page elements such as headlines, call-to-action buttons, and images, and measure the conversion rates of each variation.

Instapage makes it easy to conduct A/B tests by allowing you to create multiple variations of your landing page and then measure the conversion rates of each variation



Personalization is the process of tailoring your landing page content and user experience to individual visitors based on their characteristics, behavior, and preferences.

This platform offers several personalization features that allow you to create more engaging and relevant experiences for your visitors.

Instapage enables you to personalize your landing pages based on the visitor’s location, device, or behavior.

This can help you create a more engaging and relevant experience for your visitors, which can lead to higher conversion rates.



Integrations are a key feature of Instapage that allow you to connect your landing pages with your existing marketing, sales, and analytics tools.

By using these integrations, you can streamline your workflows, optimize your campaigns, and improve your results.

Instapage integrates with a wide range of third-party tools, including email marketing services, CRM platforms, and analytics tools. This makes it easy to connect your landing pages with your existing marketing and sales stack.

Instapage integrates with a wide range of third-party tools and platforms, allowing you to seamlessly connect your landing pages with your marketing, sales, and analytics workflows.



Instapage allows multiple users to collaborate on landing page projects, with different levels of access and permission.

This can help you streamline your team’s workflow and ensure consistency in your branding and messaging.

Instapage offers several collaboration features that allow you to work with your team members and external partners to create and optimize landing pages.

By using these collaboration features, you can streamline your workflows, ensure consistency with your brand guidelines, and improve your landing page quality and performance.


Dynamic Text Replacement

Instapage allows you to dynamically replace text on your landing pages based on the search terms that visitors use to find your page. This can help improve the relevance of your landing pages and increase conversion rates.

Dynamic Text Replacement (DTR) is a powerful feature offered by Instapage that allows you to personalize your landing pages with dynamic content based on your visitors’ search queries or ad clicks.

Using DTR, you can improve your landing page relevance, increase conversion rates, and optimize your ad spend.



Instapage provides heatmaps that show you where visitors are clicking on your landing pages. This can help you identify which page elements are performing well and which ones need improvement.

Heatmaps are a powerful tool offered by Instapage that allows you to visualize how visitors interact with your landing pages.

Heatmaps provide a graphical representation of where visitors click, scroll, move their mouse, and spend time on your landing page.

It’s a key feature of Instapage that allows you to visualize how visitors interact with your landing pages.


SSL Security

Instapage provides SSL security for all landing pages created on its platform, which helps protect your visitors’ data and improve your page’s credibility.

SSL (Secure Sockets Layer) Security is a standard security protocol used to establish an encrypted link between a web server and a browser.

This is an important feature of Instapage that helps to protect the privacy and security of your landing page visitors.


Lead Capture Forms

Instapage allows you to create customizable lead capture forms that you can embed on your landing pages. These forms can help you collect visitor information and build your email list.

Lead Capture Forms are an essential feature of Instapage that allows you to capture visitor information and turn them into leads.

Lead Capture Forms can be easily added to your landing pages to collect visitor data such as names, email addresses, phone numbers, and other relevant information.


Page Duplication

Instapage allows you to duplicate existing landing pages, which can save you time when creating new pages or running A/B tests.

Page Duplication is a feature of Instapage that allows you to create copies of your landing pages. This is a convenient feature that saves time when you need to create multiple landing pages with similar content or design.

With easy duplication, content and design copying, URL and SEO settings copying, A/B testing, and collaboration, Page Duplication is a powerful tool for creating effective landing pages and optimizing your conversion rates.


InstaPage Support

Whether you’re curious about features, a free trial, a coupon, and even press—we’re ready to answer any questions.

If you need any help related to Instapage in the platform or have questions about your existing account you can contact our team at any time.

They will help you out. You can also contact any of our four offices by completing the short form for any queries. We’re here ready to help. Instapage also categorized its team into different blocks of questions.

  • Get Support
  • Request a demo
  • Media requests
  • Partnership Inquiries

Choose The Best Option For You-

Instapage Plans and Functionalities

Instapage pricing starts from $199/month for an annual subscription in its Build Plan. Isntapage also offers another plan is Convert plan whose pricing is based on your needs in business.

There is one more plan that they recently updated on their site, which provides compatible options to fit your needs according to your business. The Ignite plan is best for big companies to grow at the next level.

Conversion LimitsUnlimitedUnlimitedUnlimited
Landing Pages UnlimitedUnlimitedUnlimited
Account ManagementYESYESYES
Global BlocksYESYES
Performance & SecurityYESYESYES
Advanced page functionalityYES
Strategic roadmap & CRO frameworkYES
Pricing (Monthly Subscription)$299/moUnique based on your needsUnique based on your needs
Get Building PlanBook Enterprise Plan DemoSchedule Your Demo
Instapage Plans and features

Instapage has 3 pricing plans which make flexibility for users to choose the right plan according to their needs are-

  • Build Plan
  • Convert Plan
  • Ignite Plan

Let’s discuss each Instapage plan with its price and features.


Instapage Build Plan

The Build plan has up to 30,000 visitors a month, 30 landing pages, 5 subaccounts, and 5 team members.

It offers a 25% discount when you opt-in for an annual subscription. It costs $149/per month for an annual subscription and costs $199/per month for a monthly subscription.

Instapage Build Plan Features:

  • No Conversion Limits
  • Landing Page Builder
  • Instablocks
  • Thor Render Engine
  • Post click Score
  • AdMap
  • Multi-Step Forms
  • Optimization
  • Dynamic Text Replacement
  • Integrations
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)


Instapage Convert Plan

This plan is unique and is based on your needs. If you require more, the Instapage Enterprise plan is available with the pricing customized based on your needs. It will offer you additional features which are not available in the Build plan.

If your business needs more features you can opt-in for this plan. Its pricing is based on your needs in the industry.

Instapage Convert Plan features:

  • All Business Plan Features
  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization· Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Business Specialist


Instapage Ignite Plan

The Instapage Ignite Plan is a comprehensive plan that offers a range of features to help businesses create and optimize high-converting landing pages.

With access to the landing page builder, collaboration tools, A/B testing, heatmaps, dynamic text replacement, integrations, analytics, and customer support, users can create effective landing pages and improve their conversion rates.

Instapage Ignite Plan features:

  • Landing Page Builder with customizable templates
  • Team collaboration features
  • A/B testing capabilities
  • Heatmaps to analyze visitor behavior
  • Dynamic Text Replacement for personalized content
  • Integrations with popular marketing tools
  • Analytics to track landing page performance
  • Customer support via email and live chat

Start your Free Trial Now

Instapage Free Trial Review 2023

Instapage offers a 14-day Free Trial where you can test the Build plan features free trial for 14 days. All the features of the Build plan are available in the trial.

Instapage Free Trial 14 Days
Instapage Free Trial 14 Days

Instapage offers a 14-day free trial that allows users to test out the platform and its features before committing to a paid plan.

Here are the details about the Instapage free trial:

  1. No Credit Card Required: To start the free trial, users do not need to provide any credit card information. This means that they can test out the platform without worrying about being charged at the end of the trial period.
  2. Full Access to Features: During the free trial, users have access to all of the features and tools available on the Instapage platform. This includes the landing page builder, integrations, A/B testing, and more.
  3. Unlimited Pages and Traffic: Users can create an unlimited number of landing pages during the free trial, and there are no restrictions on the amount of traffic that can be driven to those pages.
  4. Support and Resources: During the trial period, users have access to Instapage’s customer support team and resources such as tutorials and webinars. This can be helpful for getting started with the platform and troubleshooting any issues that may arise.
  5. Data Retention: If users decide to upgrade to a paid plan at the end of the trial, all of the data they have collected during the trial period will be retained. This includes landing pages, visitor data, and any other information collected during the trial.

Overall, the Instapage free trial is a great way for users to test out the platform and its features before committing to a paid plan.

With full access to all features, unlimited pages and traffic, and support and resources, users can get a good sense of whether Instapage is the right tool for their business needs.

Want To Try InstaPage Free?

InstaPage 14-Day Free Trial

Get the Overall pricing-

Instapage Pricing and Total Cost

Here is the total cost of Instapage pricing plans:

Monthly Subscription$299/mo
Total Cost$3,588/year
Monthly Subscription$199/mo
Total Cost$2,388/yearContact for salesContact for sales

Read The Full Article:

Instapage Pricing Plans (Check Total Instapage Cost)

Instapage Customer Support

Instapage offers a comprehensive customer support experience. With email and live chat support, a knowledge base, webinars, and training resources, and a dedicated account manager for Enterprise users.

As an active community forum, users have access to a wide range of resources to help them get the most out of the platform.

Below, we have mentioned some details related to the Customer support of Instapage:

1. Email Support

Instapage offers email support for all customers. Users can submit a support request via email, and the Instapage support team typically responds within 24 hours.

2. Live Chat Support

In addition to email support, Instapage also offers live chat support. The live chat feature is available for all customers, and users can access it directly from the Instapage platform.

3. Knowledge Base

Instapage has a comprehensive knowledge base that includes articles, tutorials, and guides on how to use the platform.

Users can search the knowledge base for answers to common questions, or browse through the various categories to find the information they need.

4. Webinars and Training

Instapage offers a variety of webinars and training resources to help users get the most out of the platform. These resources cover topics like landing page optimization, A/B testing, and integrations with other marketing tools.

5. Dedicated Account Manager

For users on the Enterprise plan, Instapage offers a dedicated account manager. This account manager can help with onboarding, provide training resources, and offer ongoing support to ensure that users are getting the most out of the platform.

6. Community Forum

Instapage has an active community forum where users can connect with other Instapage users, ask questions, and share tips and best practices.

The community forum is a great resource for getting answers to questions and learning from other users’ experiences.

Get to know Potential-

Instapage is Best For

Instapage is a landing page platform designed to help businesses create high-quality landing pages quickly and easily.

One of the main reasons businesses might choose Instapage is its user-friendly drag-and-drop landing page builder, which requires no coding knowledge.

This makes it easy for businesses to create landing pages that are optimized for conversion without having to hire a developer.

In addition to its user-friendly landing page builder, Instapage offers a range of customizable templates that can be tailored to suit any business’s needs.

These templates are designed to be mobile-responsive, ensuring that landing pages look great on any device.

Instapage also offers advanced features like A/B testing, dynamic text replacement, and heatmaps, which can help businesses optimize their landing pages for maximum conversion rates.

With Instapage, You can Increase visitor engagement and conversions with unique landing page experiences for every ad and target audience.

You can Experimentation Optimize your post-click landing pages for higher conversions with detailed heatmaps, A/B and multivariate testing, and robust analytics.

Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place. You Can Launch campaigns faster with intuitive workflows that let teams work better together.

With the best Speed of OptimizePress, Capture visitor attention right away with lightning-fast landing pages that load nearly instantly.

Some Similar platforms like Instapage.

Instapage Review For Alternatives and Competitors

We have shared the pricing, features, and other informative details in the Instapage review. now we will discuss the top alternatives of Instapage.

There are several landing page builder alternatives to Instapage, each with its own unique features and benefits. Here are some popular options:

1. Unbounce

Unbounce is a landing page builder that offers a drag-and-drop builder, customizable templates, A/B testing, and integration with popular marketing tools.

Unbounce also offers dynamic text replacement, which allows users to personalize their landing pages based on user data.

2. Leadpages

Leadpages is a landing page builder that offers a drag-and-drop builder, customizable templates, A/B testing, and integration with popular marketing tools.

Leadpages also offers lead capture forms, pop-ups, and alert bars to help businesses capture leads and grow their email list.

3. ClickFunnels

ClickFunnels is a landing page builder that offers a drag-and-drop builder, customizable templates, A/B testing, and integration with popular marketing tools. ClickFunnels is designed to help businesses create sales funnels, rather than just landing pages.

4. HubSpot

HubSpot is a marketing automation platform that offers a range of tools, including a landing page builder, email marketing, lead capture forms, and lead nurturing workflows.

HubSpot also offers CRM integration and analytics tools to help businesses measure the effectiveness of their marketing efforts.

5. OptimizePress

OptimizePress is a landing page builder that offers a drag-and-drop builder, customizable templates, and integration with popular marketing tools.

OptimizePress is designed specifically for WordPress websites and offers a range of features, including membership site creation and webinar registration pages.

Each of these alternatives offers its own unique features and benefits, so businesses should carefully evaluate their needs and compare these options to find the one that best fits their needs and budget.

Our Opinion-

Conclusion – Instapage Review 2023

In conclusion, Instapage is a powerful and user-friendly landing page platform that offers a range of advanced features and integrations.

We have provided all the major details on this Instapage review post, now you have each of the aspects of the consider this amazing landing page builder.

Its drag-and-drop builder, customizable templates, and integrations with popular marketing tools make it easy for businesses to create high-quality landing pages that are optimized for conversion.

Additionally, features like A/B testing, dynamic text replacement, and heatmaps allow businesses to improve their landing pages and achieve even better results continually.

Instapage’s comprehensive customer support system, including email support, live chat, a knowledge base, webinars and training resources, and a community forum, ensures that businesses have access to the resources they need to get the most out of the platform.

At end of the post, we hope that this article was informative for you. We just want to say that this tool stands out on the list of the best landing page builders for websites. You can create massive land pages with beautiful designs and advanced tools.


After reading the Instapage review post, you might have some doubts related to Instapage that is why we have added some frequently asked questions related to Instapage:

Que. What Is InstaPage Pricing?

Ans. InstaPage Starting plan is a Build plan which started at $149/month.

Que. How Does InstaPage Work?

Ans. InstaPage has Drag&Drop features with landing Pages, Like Every Other Landing Page Builder, On Landingi You can Create Your Landing Page and also increase Your Conversion rate. But Its Provides more superior Features Compared to others.’

Que. How Much InstaPage Cost?

Ans. Instapage yearly Cost is $149 per month, where you will get all the features.

Que. Does InstaPage offer any free trial??

Ans. Instapage provides a free trial for 14 Days. After this users have to pick a plan with monthly or annual subscriptions.

Que. Can Non-techy users use InstaPage?

Ans. Yes. We’ve created InstaPage to be a code-free platform. That implies you don’t need to know HTML or CSS to be capable of designing beautiful pages with our platform.

Specification: InstaPage


Landing Page Builder

Starting Price


Key Features

No Conversion Limit, Instablock, Heatmap, Conversion Analytics

Free Trial

14 Days


Expensive but Valuable Marketing Soln with No Limits.

Photos: InstaPage

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Original price was: $99.00.Current price is: $74.00.