Gaurav Singh Parihar
Let’s talk email marketing and automation! ActiveCampaign is undoubtedly a powerhouse in the space, combining advanced automation with CRM capabilities.
But let’s be real—it’s not the only player in the game. Whether you’re searching for a tool that’s easier on the wallet, offers specific features, or simply aligns better with your workflow, there’s no shortage of choices.
In 2025, the landscape of email marketing tools is more competitive than ever. That means it’s the perfect time to explore some solid alternatives to ActiveCampaign.
Ready? Let’s dive into the top 10 options to watch this year.
Let’s Start!!
What are ActiveCampaign Alternatives?
Yes, we know, ActiveCampaign is a cloud-based marketing tool that connects customers with your business by email marketing. ActiveCampaign free trial is also available to test its features and usability.
This tool offers you all the features that are needed to be a newsletter marketing tool.
Here are some cons of ActiveCampaign:
- Basic opt-in forms
- Keep an eye on the list size
- No nested sequences
That’s why you should look at ActiveCampaign Alternatives before buying this Email marketing tool.
Compare & Choose Better
Top ActiveCampaign Competitors List
| S. No. | Platform | Starting Price (per month) | Specialization |
|---|---|---|---|
| 1 | Mailchimp | $8.00 | All-in-One Email Marketing for Beginners |
| 2 | ConvertKit | $25.00 | Creator-Focused Email Marketing |
| 3 | AWeber | $14.99 | Small Business Email Marketing Solutions |
| 4 | Brevo (formerly Sendinblue) | $8.00 | Affordable Marketing Automation |
| 5 | Omnisend | $16.00 | E-commerce Email and SMS Marketing |
| 6 | GetResponse | $15.00 | Powerful Automation and Webinar Integration |
| 7 | MailerLite | $10.00 | Affordable, User-Friendly Email Tools |
| 8 | Constant Contact | $12.00 | Comprehensive Marketing Automation |
| 9 | Campaign Monitor | $9.00 | Personalized Email Marketing Solutions |
| 10 | Sender | $8.33 | Affordable Bulk Email Marketing |
Complete Details-
Top ActiveCampaign Alternatives & Similar Sites
Here are the Best Alternatives to ActiveCampaign with their Plans, Features, and Pricing to use over ActiveCampaign.
Mailchimp
Mailchimp is a widely recognized email marketing platform designed for businesses of all sizes. Known for its intuitive interface, all-in-one marketing tools, and robust automation features, Mailchimp simplifies email marketing for beginners and professionals alike.
In addition to email campaigns, Mailchimp offers tools for social media, landing pages, and audience segmentation. With a free plan for smaller users and scalable premium plans, Mailchimp caters to a wide range of users, from startups to large enterprises.
Key Features:
- Drag-and-Drop Editor: Create stunning emails without coding.
- Pre-Built Templates: Choose from hundreds of professionally designed templates.
- Audience Segmentation: Target specific groups for personalized campaigns.
- Marketing CRM: Centralize customer data for better insights.
- Social Media Integration: Manage and analyze campaigns across multiple platforms.
- Free Plan: Includes up to 500 contacts and 1,000 monthly sends.
Pricing:
- Free Plan: Up to 500 contacts and basic features.
- Essentials Plan: Starts at $8/month, offering email automation and more templates.
- Standard Plan: From $13/month, with advanced segmentation and analytics.
- Premium Plan: Starts at $264/month, ideal for enterprises with advanced needs.
Start Mailchimp Free Trial or Get MailChimp Free Plan Forever
Why Mailchimp is a Better ActiveCampaign Alternative
Mailchimp offers a simpler, more beginner-friendly interface, making it easier to set up and manage campaigns compared to ActiveCampaign.
With its free plan, small businesses and startups can start email marketing without upfront costs, while its multi-channel capabilities extend beyond email marketing to include social media and landing pages.
This versatility, combined with extensive template options, makes Mailchimp a cost-effective and flexible alternative to ActiveCampaign.
ConvertKit
ConvertKit is a platform built with content creators, bloggers, and online educators in mind. Its user-friendly design focuses on email automation and audience engagement. ConvertKit helps users grow their audiences through tools like landing pages, sign-up forms, and automated sequences.
With its tag-based subscriber system, ConvertKit makes it easy to create highly targeted email campaigns, ideal for users who need precise audience segmentation.
Key Features:
- Automation Builder: Intuitive drag-and-drop tool for creating workflows.
- Subscriber Tagging: Organize and target your audience efficiently.
- Landing Pages and Forms: Build lead capture tools without additional software.
- Visual Automations: Simplify complex email sequences with visual workflows.
- Content Upgrades: Offer downloadable incentives to grow your subscriber list.
- Commerce Tools: Sell digital products directly through email campaigns.
Pricing:
- Free Plan: Supports up to 1,000 subscribers with basic features.
- Creator Plan: Starts at $25/month, includes email automation and integrations.
- Creator Pro: From $50/month, offering advanced reporting and priority support.
ConvertKit Free Trial – Start 14/30/60 Days Convertkit Trial
Why ConvertKit is a Better ActiveCampaign Alternative
ConvertKit is ideal for creators and solopreneurs who need a straightforward platform without unnecessary complexity. Its focus on audience engagement and monetization tools, like selling digital products, sets it apart from ActiveCampaign.
Additionally, ConvertKit’s visual automation builder and subscriber tagging make it easier to create targeted campaigns, making it a better option for content creators looking to build lasting relationships with their audience.
AWeber
AWeber is one of the original email marketing platforms, known for its reliability, ease of use, and customer-focused features. It is a great option for small businesses and entrepreneurs seeking an affordable solution with essential marketing tools.
AWeber simplifies email marketing with drag-and-drop builders, pre-designed templates, and automation features, allowing users to focus on growing their businesses. It also offers comprehensive analytics to track campaign performance.
Key Features:
- Pre-Designed Templates: Choose from a vast library of email designs.
- Drag-and-Drop Builder: Customize emails quickly and easily.
- Automation Tools: Create sequences triggered by subscriber actions.
- Split Testing: Optimize emails by testing different subject lines and designs.
- Free Stock Images: Access a library of images for professional-looking emails.
- Customer Support: 24/7 live assistance to resolve issues quickly.
Pricing:
- Free Plan: $0/month – Basic features for up to 500 subscribers.
- Lite Plan: $12.50/month (annually) or $15/month (monthly) – More features for up to 500 subscribers.
- Plus Plan: $20/month (annually) or $30/month (monthly) – Advanced features for up to 500 subscribers.
- Unlimited Plan: $899/month – Unlimited features for unlimited subscribers.
Why AWeber is a Better ActiveCampaign Alternative
AWeber is a more affordable and straightforward option compared to ActiveCampaign, making it perfect for small businesses and beginners. Its library of templates, built-in analytics, and 24/7 customer support provide essential tools for email marketing success without the steep learning curve of ActiveCampaign.
Brevo (Formerly Sendinblue)
Brevo is an all-in-one marketing platform designed for businesses of all sizes. It offers email marketing, SMS campaigns, and marketing automation on a single platform. Brevo’s intuitive design and competitive pricing make it an attractive choice for small to medium-sized businesses.
Brevo’s contact-based pricing model ensures that users only pay for the size of their audience, rather than email volume, making it cost-effective for businesses managing large subscriber lists.
Key Features:
- Multi-Channel Marketing: Manage email, SMS, and chat campaigns.
- Drag-and-Drop Editor: Create professional emails without coding.
- Personalization Tools: Send customized content to boost engagement.
- Transactional Emails: Ensure timely delivery of order confirmations and receipts.
- Automation Workflows: Build advanced sequences for customer journeys.
- Real-Time Analytics: Monitor campaign performance instantly.
Pricing:
- Free Plan: $0/month – Up to 300 emails/day, customizable email templates, drag & drop editor, transactional emails (API, SMTP, Webhooks), SMS & WhatsApp campaigns.
- Starter Plan: Starting from $9/month – From 5,000 emails/month, no daily sending limit, no Brevo logo (add-on), basic reporting & analytics, 24/7 email support.
- Business Plan: Starting from $18/month – From 5,000 emails/month, marketing automation, predictive sending AI, multi-user access (add-on), landing pages, A/B testing, advanced statistics, phone support.
- Enterprise Plan: Custom pricing – Unlimited contacts, sub-account management, advanced integrations, exclusive features, tailored onboarding, personalized support, enterprise-grade security.
Why Brevo is a Better ActiveCampaign Alternative
Brevo stands out with its multi-channel capabilities, allowing businesses to combine email, SMS, and chat into a cohesive marketing strategy.
Its contact-based pricing model makes it more affordable than ActiveCampaign for businesses with large lists. Additionally, Brevo’s real-time analytics and transactional email features provide added functionality, making it a versatile and cost-effective alternative.
Omnisend
Omnisend is a powerful marketing platform specifically tailored for e-commerce businesses. Its focus on multichannel campaigns, automation workflows, and seamless integrations with major e-commerce platforms like Shopify and WooCommerce makes it a go-to solution for online stores.
Omnisend enables users to connect with their audience through email, SMS, and push notifications, creating an engaging shopping experience that drives conversions.
Key Features:
- E-Commerce Integrations: Connect with Shopify, WooCommerce, and Magento.
- Multichannel Campaigns: Combine email, SMS, and push notifications in one workflow.
- Pre-Built Automation: Simplifies abandoned cart recovery and welcome sequences.
- Audience Segmentation: Target specific groups for personalized marketing.
- Campaign Reports: Detailed insights into campaign performance.
- Drag-and-Drop Editor: Customize emails and workflows effortlessly.
Pricing:
- Free Plan: Includes 500 emails/month and up to 250 contacts.
- Standard Plan: Starts at $16/month, ideal for growing businesses.
- Pro Plan: From $59/month, includes SMS credits and advanced automations.
Why Omnisend is a Better ActiveCampaign Alternative
Omnisend is a better option for e-commerce businesses, offering advanced tools for automating abandoned cart recovery, product recommendations, and transactional emails.
Its multichannel approach ensures that businesses can reach their audience wherever they are, outperforming ActiveCampaign’s focus on email-only workflows. The integration with major e-commerce platforms adds tremendous value for online retailers looking to streamline their marketing efforts.
GetResponse
GetResponse is a comprehensive marketing platform that offers a mix of email marketing, automation tools, webinars, and e-commerce solutions. Known for its user-friendly design, GetResponse simplifies the process of building email campaigns and engaging with customers.
GetResponse caters to small businesses, marketers, and e-commerce brands with features like autoresponders, conversion funnels, and advanced segmentation. Its scalable pricing makes it a versatile option for businesses at any stage.
Key Features:
- Email Marketing Tools: Create professional campaigns with customizable templates.
- Marketing Automation: Design workflows to engage customers at every step.
- Webinar Hosting: Integrates webinars into your marketing strategy.
- Conversion Funnels: Guides leads from awareness to purchase.
- Advanced Segmentation: Target the right audience for better results.
- Analytics and Reporting: Track performance with detailed insights.
Pricing Plans:
- Email Marketing Plan: Starts at $15/month for up to 1,000 contacts.
- Marketing Automation Plan: Starts at $49/month, ideal for growing businesses.
- E-commerce Marketing Plan: Starts at $119/month, with e-commerce-specific tools.
Why GetResponse is a Better ActiveCampaign Alternative
GetResponse provides more affordable entry-level pricing and all-in-one marketing tools, including webinar hosting and sales funnels, which ActiveCampaign lacks.
Its easy-to-use interface and built-in e-commerce features make it an excellent choice for small businesses and marketers looking for a cost-effective yet comprehensive platform.
MailerLite
MailerLite is a budget-friendly email marketing platform that focuses on simplicity and effectiveness. It’s ideal for individuals and small businesses seeking an easy way to create email campaigns without complicated setups.
With a focus on clean design, MailerLite offers features like drag-and-drop editors, automation workflows, and landing pages, ensuring a seamless user experience. Its free plan makes it especially attractive for startups and businesses just starting out with email marketing.
Key Features:
- Drag-and-Drop Editor: Create stunning emails without coding.
- Automation Workflows: Engage customers with personalized campaigns.
- Landing Pages and Pop-Ups: Capture leads directly on your website.
- A/B Testing: Optimize campaigns by testing different elements.
- Built-In Analytics: Monitor open rates, click-through rates, and conversions.
- Free Plan: Supports up to 1,000 subscribers with basic features.
Pricing Plans:
- Free Plan: Includes up to 1,000 subscribers and 12,000 emails/month.
- Growing Business Plan: Starts at $10/month for unlimited emails.
- Advanced Plan: Custom pricing for additional features and higher volumes.
Why MailerLite is a Better ActiveCampaign Alternative
MailerLite offers simple, affordable pricing and a more intuitive design compared to ActiveCampaign. Its free plan, landing page builder, and automation tools provide an excellent entry point for businesses with smaller budgets or those new to email marketing.
Constant Contact
Constant Contact is a well-established platform offering email marketing, social media management, and e-commerce tools. It’s known for its ease of use, extensive templates, and reliable customer support.
Designed for small businesses, Constant Contact simplifies audience engagement with tools like email scheduling, contact management, and real-time reporting. Its integration capabilities make it compatible with platforms like Shopify and WordPress.
Key Features:
- Customizable Templates: Choose from hundreds of professionally designed templates.
- Contact Management: Organize your audience with tags and lists.
- Email Automation: Send welcome emails, birthday messages, and more.
- Social Media Management: Schedule and manage posts across social platforms.
- Real-Time Analytics: Monitor campaign performance in real time.
- E-Commerce Integrations: Seamlessly integrate with Shopify and WooCommerce.
Pricing Plans:
- Core Plan: Starts at $12/month for up to 500 subscribers.
- Plus Plan: Starts at $45/month, with advanced automation and reporting tools.
Constant Contact Free Trial: Start 30 or 60 Days Constant Contact Trial
Why Constant Contact is a Better ActiveCampaign Alternative
Constant Contact stands out with its easy-to-use tools and integrations, making it suitable for small businesses and e-commerce brands.
Its social media management features and extensive template library make it a more versatile option than ActiveCampaign for businesses looking to manage multiple channels from one platform.
Campaign Monitor
Campaign Monitor is known for its beautifully designed email templates and user-friendly interface, making it a favorite among marketers who prioritize branding. It provides advanced segmentation, automation, and reporting tools to ensure campaigns resonate with target audiences.
Campaign Monitor is ideal for businesses looking to create visually appealing emails that align with their brand identity. Its drag-and-drop editor and customizable designs simplify the email creation process.
Key Features:
- Customizable Templates: Stunning, brand-aligned email designs.
- Drag-and-Drop Editor: Easily create professional campaigns.
- Automation Workflows: Trigger emails based on user actions.
- Detailed Analytics: Track engagement metrics and campaign performance.
- Transactional Emails: Send order confirmations and receipts seamlessly.
- Advanced Segmentation: Personalize campaigns for specific audience groups.
Pricing Plans:
- Basic Plan: Starts at $9/month for up to 500 subscribers.
- Unlimited Plan: Begins at $29/month, offering unlimited emails.
- Premier Plan: Custom pricing with dedicated support and advanced features.
Why Campaign Monitor is a Better ActiveCampaign Alternative
Campaign Monitor focuses on design and ease of use, offering more visually appealing templates than ActiveCampaign. Its transactional email capabilities and segmentation tools make it a better choice for businesses focused on personalization and branding.
Sender
Sender is a budget-friendly email marketing platform designed for small businesses and individuals. It’s known for its simple interface, high deliverability rates, and robust analytics tools, making it a dependable option for email marketers who value cost-efficiency and performance.
With features like automated campaigns, drag-and-drop editing, and SMS marketing, Sender caters to diverse needs while keeping pricing accessible.
Key Features:
- Drag-and-Drop Editor: Create eye-catching emails with ease.
- Automation Tools: Trigger emails based on user behavior.
- SMS Marketing: Combine email and SMS for better engagement.
- High Deliverability Rates: Ensures emails reach the inbox.
- Advanced Analytics: Track open rates, clicks, and conversions.
- Free Plan: Supports up to 2,500 subscribers and 15,000 emails/month.
Pricing Plans:
- Free Plan: Supports up to 2,500 subscribers with limited features.
- Premium Plan: Starts at $8/month, offering advanced automation and analytics.
Why Sender is a Better ActiveCampaign Alternative
Sender provides cost-effective email marketing with high deliverability rates, making it ideal for small businesses. Its free plan, SMS marketing, and simplified tools are excellent for those seeking a no-frills alternative to ActiveCampaign.
Our Opinion-
Conclusion: Which ActiveCampaign Alternative Is Best?
And there you have it—a lineup of the best ActiveCampaign alternatives in 2025! Each tool brings something unique to the table, whether it’s cost-effectiveness, simplicity, or cutting-edge features.
Finding the right email marketing solution is about more than just features—it’s about finding the one that helps you build stronger relationships with your audience and drive results.
So take the time to explore these options, try out free trials, and see what clicks. Your perfect tool is out there, ready to take your marketing to the next level!
Frequently Asked Questions
Here are some FAQs Related to the best ActiveCampaign Competitors & Alternatives:
What are some best ActiveCampaign alternatives?
There are tools like ActiveCampaign in the market, but some of the best are:
1. MailChimp
2. GetResponse
3. Campaign Monitor
4. Aweber
Why you should Search for ActiveCampaign Competitors?
The email editor is just horrible. It’s clunky, it’s ugly, it doesn’t show all the sequence, and even editing an email is a hassle.
Why are some Free ActiveCampaign Alternatives?
Some tools that provide free plans:
1. OmniSend
2. MailerLite
Why you should choose Sendible over ActiveCampaign?
Sendible is a powerful social media management solution designed for handling multiple brands and clients. Designed for agencies, Sendible does have a feature mix that can appeal to small to midsize businesses (SMBs).
Get more details about this tool.
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