Gaurav Singh Parihar
Let’s talk email marketing. MailChimp has been a go-to solution for businesses big and small, but it’s not the only option out there.
Whether you’re looking for a more affordable platform, specialized features, or simply something easier to use, the email marketing landscape in 2025 is full of exciting contenders.
From automation powerhouses to budget-friendly gems, there’s something for everyone. Ready to explore? Let’s dive into the top 10 MailChimp alternatives that could transform how you connect with your audience this year.
Let’s Start!!
Why People Search for MailChimp Alternatives in 2025
MailChimp has long been a leading email marketing platform, offering a range of features designed for businesses of all sizes.
However, as we step into 2025, users may find themselves seeking alternatives for various reasons. Here are some key factors influencing this trend:
- 1. Pricing Structure: While MailChimp provides a robust free tier, users may find that the pricing escalates quickly as their subscriber list grows. Many users might search for more cost-effective alternatives that do not incur significant costs as their marketing needs expand.
- 2. Feature Gaps: As marketing strategies evolve, users may require specific features—such as advanced automation, detailed segmentation, or custom reporting— that MailChimp may not support to the depth they need, prompting them to explore other options.
- 3. User Interface Experience: A seamless interface is crucial for efficient email marketing. If users find MailChimp’s layout overly complicated or cluttered, they might look for alternatives that offer a more straightforward and intuitive design for easier navigation.
- 4. Deliverability Rates: Deliverability is essential for successful email campaigns. If users experience challenges with their emails not reaching inboxes or being marked as spam, they may seek alternatives known for better deliverability rates and reputation management.
- 5. Customer Support Satisfaction: Although MailChimp provides customer support, users might encounter long wait times or unhelpful responses. This dissatisfaction could lead them to search for alternatives with more responsive and accessible support options.
- 6. Integration Flexibility: As businesses rely on various tools, users may prefer alternatives that provide more seamless integrations with their existing tech stack, such as eCommerce platforms or CRM systems, enhancing their overall marketing efficiency.
- 7. Analytics and Reporting Depth: Effective analytics are crucial for informed decision-making. Users may look for alternatives that offer more comprehensive reporting features, allowing for deeper insights into campaign performance and audience engagement metrics.
- 8. Advanced Automation Capabilities: As automation becomes increasingly essential, users may seek alternatives that offer sophisticated automation options, such as behavior-triggered emails or enhanced workflow capabilities that MailChimp may not provide.
- 9. Niche-Specific Features: Different industries have unique needs. Users might explore alternatives that offer tailored features specific to their market or audience, ensuring they have the right tools to achieve their marketing goals.
- 10. Technological Advancements: With the fast pace of technological innovation, users may prefer alternatives that are continuously evolving and incorporating the latest trends and features in email marketing, ensuring that they stay competitive.
Compare their Price & Features
Best MailChimp Competitors List in 2025
| S. No. | Platform | Starting Price (per month) | Specialization |
|---|---|---|---|
| 1 | ConvertKit | $9.00 | Creator-Focused Email Marketing |
| 2 | AWeber | $14.99 | Small Business Email Marketing Solutions |
| 3 | Brevo (formerly Sendinblue) | $25.00 | Affordable Marketing Automation |
| 4 | Omnisend | $16.00 | E-commerce Email and SMS Marketing |
| 5 | GetResponse | $15.00 | Powerful Automation and Webinar Integration |
| 6 | ActiveCampaign | $29.00 | Advanced Email and CRM Integration |
| 7 | MailerLite | $10.00 | Affordable, User-Friendly Email Tools |
| 8 | Constant Contact | $12.00 | Comprehensive Marketing Automation |
| 9 | Campaign Monitor | $9.00 | Personalized Email Marketing Solutions |
| 10 | Sender | $8.33 | Affordable Bulk Email Marketing |
Tools Overview.
Top MailChimp Alternatives & Similar Sites
Here are the top Alternatives to MailChimp with their Plans, Features, and Pricing:
ConvertKit
ConvertKit is a popular email marketing platform tailored for creators, bloggers, and small businesses. Known for its easy-to-use interface and automation features, ConvertKit enables users to engage their audience with personalized email campaigns.
Its focus on simplicity and functionality makes it an excellent choice for content creators who want to grow their audience without complex tools.
ConvertKit is particularly strong in its visual automation builder, which allows users to create workflows with ease. It also integrates seamlessly with platforms like WordPress, Shopify, and Patreon, making it versatile for creators across industries.
Key Features:
- Visual Automation Builder: Design workflows visually for better control over campaigns.
- Landing Pages and Forms: Build engaging pages to capture leads.
- Tagging and Segmentation: Deliver personalized emails based on user behavior.
- Seamless Integrations: Works with tools like WordPress, Shopify, and Zapier.
- Subscriber Analytics: Track performance metrics to optimize campaigns.
- No Complex Setup: Beginner-friendly tools for effortless email marketing.
Pricing Plans:
- Free Plan: Supports up to 1,000 subscribers with basic email features.
- Creator Plan: Starts at $25/month, offering automation and integrations.
- Creator Pro: Starts at $50/month, adds advanced reporting and subscriber scoring.
ConvertKit Free Trial – Start 14/30/60 Days Convertkit Trial
Why ConvertKit is a Better Mailchimp Alternative
ConvertKit excels in its creator-focused tools and intuitive design, making it ideal for bloggers, YouTubers, and content marketers. Unlike Mailchimp, ConvertKit offers unlimited email sends on all plans and a more straightforward pricing structure.
Its visual automation builder and robust tagging system allow for deeper audience engagement, something Mailchimp often lacks in its basic plans.
AWeber
AWeber is one of the oldest and most trusted email marketing platforms, renowned for its reliability, ease of use, and customer support. Designed for small businesses and entrepreneurs, AWeber simplifies email marketing with its drag-and-drop editor, automation features, and extensive template library.
The platform also provides advanced analytics, enabling users to track open rates, click-through rates, and campaign performance effortlessly. Its integration with popular tools like WooCommerce, WordPress, and Shopify ensures versatility for diverse industries.
Key Features:
- Drag-and-Drop Email Editor: Create professional emails without coding.
- Automation Campaigns: Set up automated sequences for lead nurturing.
- Mobile-Friendly Templates: A library of pre-designed templates optimized for all devices.
- Subscriber Management: Easily segment and organize your audience.
- E-Commerce Integrations: Works with Shopify, WooCommerce, and PayPal.
- 24/7 Live Support: Industry-leading customer service via chat, email, and phone.
Pricing Plans:
- Free Plan: $0/month – Basic features for up to 500 subscribers.
- Lite Plan: $12.50/month (annually) or $15/month (monthly) – More features for up to 500 subscribers.
- Plus Plan: $20/month (annually) or $30/month (monthly) – Advanced features for up to 500 subscribers.
- Unlimited Plan: $899/month – Unlimited features for unlimited subscribers.
Why AWeber is a Better Mailchimp Alternative
AWeber is a strong alternative to Mailchimp because of its unlimited email sends, user-friendly interface, and extensive support options.
Unlike Mailchimp, AWeber includes advanced automation tools even in its lower-tier plans, making it a cost-effective option for small businesses. Its 24/7 live support ensures users get immediate help, a feature Mailchimp lacks.
Brevo (formerly Sendinblue)
Brevo is a versatile email marketing platform offering a combination of email campaigns, SMS marketing, and CRM tools. Its all-in-one approach makes it perfect for businesses that want to manage customer communication from a single platform.
Brevo is known for its pay-as-you-go pricing model, allowing businesses to pay based on their usage rather than subscriber count. This makes it an excellent option for startups and small businesses with fluctuating needs.
Key Features:
- Email and SMS Marketing: Reach your audience through multiple channels.
- Drag-and-Drop Builder: Create visually appealing emails easily.
- Marketing Automation: Set up workflows to engage leads effectively.
- CRM Integration: Manage customer relationships and track interactions.
- Real-Time Analytics: Monitor campaign performance instantly.
- Customizable Sign-Up Forms: Capture leads effortlessly.
Pricing Plans:
- Free Plan: $0/month – Up to 300 emails/day, customizable email templates, drag & drop editor, transactional emails (API, SMTP, Webhooks), SMS & WhatsApp campaigns.
- Starter Plan: Starting from $9/month – From 5,000 emails/month, no daily sending limit, no Brevo logo (add-on), basic reporting & analytics, 24/7 email support.
- Business Plan: Starting from $18/month – From 5,000 emails/month, marketing automation, predictive sending AI, multi-user access (add-on), landing pages, A/B testing, advanced statistics, phone support.
- Enterprise Plan: Custom pricing – Unlimited contacts, sub-account management, advanced integrations, exclusive features, tailored onboarding, personalized support, enterprise-grade security.
Brevo (Formerly Sendinblue) Free Trial, Start Brevo Free Plan
Why Brevo is a Better Mailchimp Alternative?
Brevo offers more affordable pricing and greater flexibility than Mailchimp. Its pay-per-use model eliminates the need to pay for inactive subscribers, making it cost-efficient.
Brevo also integrates SMS marketing and CRM tools, enabling businesses to manage multi-channel campaigns seamlessly, which Mailchimp often lacks in its basic plans.
Omnisend
Omnisend is an e-commerce-focused marketing platform designed to help online stores create omnichannel campaigns. It integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, allowing businesses to combine email, SMS, and push notifications in their marketing strategies.
With its pre-built automation workflows, Omnisend simplifies the process of cart recovery, welcome series, and customer re-engagement campaigns. It’s a perfect choice for online stores seeking to increase sales and improve customer retention.
Key Features:
- E-Commerce Integrations: Connects with Shopify, WooCommerce, and more.
- Omnichannel Campaigns: Combine email, SMS, and push notifications.
- Cart Recovery Automation: Recover lost sales effortlessly.
- Dynamic Content: Personalize messages based on user behavior.
- Advanced Segmentation: Target specific groups of customers effectively.
- Pre-Built Templates: Create stunning emails in minutes.
Pricing Plans:
- Free Plan: Includes 500 emails per month and basic automation.
- Standard Plan: Starts at $16/month, offering advanced automation workflows.
- Pro Plan: Starts at $59/month, adds SMS credits and advanced analytics.
Why Omnisend is a Better Mailchimp Alternative
Omnisend is specifically designed for e-commerce businesses, offering features like cart recovery and dynamic product recommendations that Mailchimp lacks.
Its omnichannel capabilities allow businesses to engage customers across email, SMS, and push notifications, creating more cohesive campaigns. Omnisend’s deep integration with major e-commerce platforms ensures a seamless experience for online store owners.
GetResponse
GetResponse is a powerful email marketing platform with advanced automation, landing pages, and webinar tools. It’s designed for businesses of all sizes, providing comprehensive tools to create and manage multi-channel campaigns.
GetResponse’s AutoFunnel feature is a standout, helping users build sales funnels effortlessly. With its integration capabilities and detailed analytics, GetResponse is a robust solution for businesses looking to scale their marketing efforts.
Key Features:
- AutoFunnel: Create complete sales funnels in minutes.
- Webinar Hosting: Engage your audience with interactive webinars.
- Landing Pages: Build optimized pages to capture leads.
- Advanced Automation: Personalize campaigns based on user behavior.
- A/B Testing: Optimize email performance with split testing.
- CRM Integration: Manage customer data seamlessly.
Pricing Plans:
- Free Plan: Includes basic email tools for up to 500 subscribers.
- Marketing Plan: Starts at $15/month, offering automation and funnels.
- E-Commerce Marketing Plan: Starts at $99/month, tailored for online stores.
Why GetResponse is a Better Mailchimp Alternative
GetResponse outshines Mailchimp with its AutoFunnel and webinar tools, enabling businesses to manage the entire customer journey from one platform.
Its e-commerce features, advanced automation, and competitive pricing provide greater value for scaling businesses. Unlike Mailchimp, GetResponse includes robust funnel-building capabilities in its mid-tier plans, making it more cost-effective.
ActiveCampaign
ActiveCampaign is a powerhouse in the email marketing industry, focusing on advanced automation and personalized customer experiences. Known for its robust CRM and email marketing integrations, ActiveCampaign is a go-to choice for businesses seeking to streamline communication and nurture customer relationships.
It offers dynamic email automation, segmentation, and a wide array of integrations, making it ideal for small to medium-sized businesses and enterprises alike. With tools like lead scoring, predictive content, and email split testing, ActiveCampaign ensures optimized campaign performance.
Key Features:
- Advanced Automation: Create detailed workflows to automate emails, follow-ups, and more.
- CRM Integration: Combine email marketing with sales pipelines for better customer management.
- Segmentation Tools: Target specific audiences with precision.
- Predictive Sending: Use machine learning to determine the best times to send emails.
- Email Split Testing: Optimize campaigns with A/B testing for subject lines, content, and timing.
- Multi-Channel Marketing: Reach your audience through email, SMS, and more.
Pricing:
- Lite Plan: Starts at $29/month for up to 1,000 contacts.
- Plus Plan: From $49/month, includes CRM features.
- Professional Plan: Starts at $149/month, adds predictive sending and advanced reporting.
- Enterprise Plan: Custom pricing, designed for large businesses.
Why ActiveCampaign is a Better Mailchimp Alternative?
ActiveCampaign is a superior alternative to Mailchimp for businesses needing advanced automation and CRM integration. Its segmentation and multi-channel marketing capabilities go beyond Mailchimp’s basic offerings, providing more personalized and effective customer engagement.
While Mailchimp limits automation workflows on lower-tier plans, ActiveCampaign excels in offering robust features at all pricing levels.
MailerLite
MailerLite is a budget-friendly email marketing platform designed for simplicity and efficiency. It’s an excellent choice for small businesses, bloggers, and startups looking for a cost-effective solution without compromising on quality.
MailerLite offers a clean interface and powerful tools like drag-and-drop email builders, automation, and analytics, making it accessible for beginners and experienced marketers alike.
With features such as landing page creation, pop-up forms, and surveys, MailerLite provides a holistic approach to building and engaging your audience.
Key Features:
- Drag-and-Drop Email Editor: Create professional emails with ease.
- Free Landing Page Builder: Design landing pages to drive conversions.
- Automation Tools: Set up automated email workflows for better engagement.
- A/B Testing: Optimize subject lines and content for better results.
- Pop-Ups and Forms: Capture leads directly from your website.
- Detailed Analytics: Track open rates, click-through rates, and campaign performance.
Pricing:
- Free Plan: Supports up to 1,000 subscribers and 12,000 emails per month.
- Growing Business Plan: Starts at $10/month, offers unlimited emails.
- Advanced Plan: From $19/month, adds priority support and advanced features.
MailerLite Free Trial and MailerLite Free Plan: Try MailerLite for FREE
Why MailerLite is a Better Mailchimp Alternative
MailerLite offers a better free plan than Mailchimp, supporting more emails and subscribers without cost. Its user-friendly tools and lower pricing tiers make it an excellent choice for small businesses and individuals.
Unlike Mailchimp, MailerLite provides landing pages and pop-up forms even on the free plan, offering more value for users with tight budgets.
Constant Contact
Constant Contact is a well-established email marketing platform that prioritizes ease of use and powerful integrations. It’s particularly popular among small businesses and non-profits looking for straightforward email marketing tools combined with event management and social media integrations.
Constant Contact excels in offering responsive email templates, list management, and detailed tracking to help users optimize their campaigns. Its live support and comprehensive tutorials make it an ideal choice for users who value hands-on assistance.
Key Features:
- Responsive Email Templates: Easily create professional designs optimized for all devices.
- Social Media Integration: Connect campaigns to Facebook, Instagram, and more.
- Event Management: Manage RSVPs and invitations seamlessly.
- List Segmentation: Organize and target your audience effectively.
- Email Tracking: Get detailed insights into campaign performance.
- Live Support: Access real-time help from marketing experts.
Pricing:
- Core Plan: Starts at $12/month for up to 500 contacts.
- Plus Plan: From $45/month, adds automation, surveys, and event tools.
Constant Contact Free Trial: Start 30 or 60 Days Constant Contact Trial
Why Constant Contact is a Better Mailchimp Alternative
Constant Contact surpasses Mailchimp by offering dedicated event management tools and live customer support, which Mailchimp lacks. Its social media integration and simpler pricing structure make it a better choice for users who want to connect multiple marketing channels without dealing with Mailchimp’s steep learning curve.
Campaign Monitor
Campaign Monitor is a premium email marketing platform designed for beautiful, customizable email campaigns. It focuses on delivering professional-grade email templates, advanced analytics, and a clean, intuitive interface. Campaign Monitor is ideal for businesses and organizations that prioritize branding, design, and engagement metrics.
Key Features:
- Customizable Templates: Stunning email designs tailored to your brand.
- Drag-and-Drop Editor: Easy-to-use tools for creating engaging campaigns.
- Audience Segmentation: Deliver personalized emails to specific groups.
- Automation Workflows: Set up welcome emails, follow-ups, and more.
- Detailed Reporting: Track engagement and improve future campaigns.
- Transactional Emails: For e-commerce businesses to boost sales.
Pricing:
- Basic Plan: Starts at $9/month for 500 subscribers.
- Unlimited Plan: From $29/month, offers unlimited emails.
- Premier Plan: Starts at $149/month, includes advanced segmentation and priority support.
Why Campaign Monitor is a Better Mailchimp Alternative
Campaign Monitor outshines Mailchimp with its focus on high-quality design and branding. While Mailchimp’s templates are functional, Campaign Monitor’s customizable templates and drag-and-drop editor deliver a more polished, professional look.
For businesses seeking better aesthetics and deeper analytics, Campaign Monitor is a standout choice.
Sender
Sender is a cost-effective email marketing solution tailored for small businesses and e-commerce websites. It stands out with its automation features, advanced analytics, and affordable pricing plans. Sender allows users to easily design emails and track performance metrics, ensuring a seamless email marketing experience.
Key Features:
- HTML Email Templates: Create stunning, responsive emails without coding.
- Automation Tools: Send personalized messages based on user actions.
- Push Notifications: Engage users through desktop and mobile alerts.
- A/B Testing: Optimize subject lines and content for better performance.
- Detailed Analytics: Monitor open rates, clicks, and conversions.
- E-Commerce Integration: Perfect for boosting sales through email campaigns.
Pricing:
- Free Plan: Supports up to 2,500 subscribers and 15,000 emails/month.
- Standard Plan: Starts at $10/month for more emails and features.
Why Sender is a Better Mailchimp Alternative
Sender’s free plan offers higher limits than Mailchimp, supporting more subscribers and emails per month. Its e-commerce integrations and push notification features provide tools that Mailchimp doesn’t include on basic plans. Sender’s affordability and simplicity make it an excellent alternative for small businesses on a budget.
Which One Should I Choose?
Conclusion: Which MailChimp Alternatives is Better?
Email marketing is the backbone of many successful marketing strategies, and the right tool can make all the difference. While MailChimp is a household name, it’s not a one-size-fits-all solution. The alternatives we’ve shared here cater to different needs, budgets, and goals.
Whether you’re after advanced automation, seamless integrations, or unbeatable value, there’s a perfect fit waiting for you.
Take your time, explore free trials, and choose the tool that aligns best with your vision. Your subscribers—and your bottom line—will thank you!
FAQs: MailChimp Competitors & Alternatives
What are some best alternatives to Mailchimp?
There are tools of Mailchimp alternatives in the market, but some of the best are:
1. Brevo
2. Constant Contact
3. GetResponse
4. Aweber
Why you should Search for MailChimp Competitors?
1. The interface can feel a bit awkward and clunky to some users.
2. Having a membership-based site can be difficult.
What are some free MailChimp Alternatives?
Some tools that provide free plans:
1. Constant Contact
2. Sendible
Why you should choose Getresponse over Mailchimp?
GetResponse is a quality platform that has been very reliable with the design and delivery of our marketing emails. I really like the way that the emails look when they are delivered, and the level of control that you have over this within the platform.
What’s unique about MailChimp?
You have the option to split your audience with if or else rules, you can use time delay, tag and group your audience, and make the subscriber repeat the journey
