Best Paid Traffic Sources To Promote a Website in 2024

Top 10 Paid Traffic Sources for Websites, Affiliate Marketing, Shopify Store, Clickbank, and CPA. List of Best and cheapest Paid Sources of Traffic from real users in 2024.

Online business traffic is an essential factor in running your business when you start. But as the digital space is growing, it is tougher to get organic traffic and It takes a long time. Many sources say that organic traffic is dying nowadays.

To solve this problem of traffic, many platforms offer paid ads. You can grow your business or website with the help of these paid ads.

This is because running paid ads gives you more attention from visitors. And this way, you will reach out to your target audience.

So if you want to grow your online visibility, you can take help from paid ads. This guide will help you know the best-paid web traffic sources that are available. We include all the necessary sites that give the service of paid ads.

In this article, we have shared all major details about the Best Paid traffic sources in 2024

To know more about paid websites, keep reading. You can increase your visitor list 10x better by taking service from these websites or platforms.

Best Paid Traffic Sources 2023
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Let’s Start!!

What is Paid Website Traffic?

Paid website traffic is when a visitor views a website originating from a paid advertising campaign. The most popular form of paid traffic is Pay per Click (PPC), but it also includes banners, adverts, pop-ups, and video ads.

Advertisers use paid traffic to generate new customers, leads & sales, which is usually quicker than other forms of advertising but has associated risks due to the cost.

Reasons to use paid traffic:

  • Demographic targeting allows advertisers to place ads in front of visitors most likely to buy
  • Quick to setup & begin receiving traffic
  • Reach an audience you otherwise may not be able too
  • Ability to stop receiving traffic if any problems arise

Choose The Best Option-

Best Paid Traffic Sources in 2024

Paid traffic is the traffic that comes after running paid campaigns. There are many forms of paid traffic. Let’s discuss them. Here are the top traffic sources where you can get more traffic to your website.


Ads on Search Engines

Best way to get target traffic.

When you find any ad on the search engine result page, they call search ads.

Resources to search ads:

  • Google Ads
  • Microsoft Ads
  • Yahoo Gemini
  • Baidu
  • Yandex Advertising

Search Engine ads are one of the best advertising networks to get paid website traffic. It can grow your business as much as you can’t think.

The good thing about Search engine ads is it has the highest CPC rate. It means search ads generate the highest traffic. 

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In Organic Search Engine Ads either on Google or Bing, you need to choose a keyword. You have to select keywords very carefully because the keyword decides how you will rank in the search engine.

Therefore, you have to choose a keyword that your potential customer mainly searches for.

Then you have to place a bid on your ads to rank top on the search result page(SERP). These are called sponsored ads.

Bing Ads - Microsoft  Advertising
Microsoft/Bing Ads Example

Although from time to time, Google adds new features in AdWords. Same thing Bing is also improving their Advertising platform.

It prepares ad-like dynamic search ads without taking any information from you. Instead, it creates a good ad by using your website content.

This is a good feature for mobile marketers. Google ad has many advanced features like retargeting. In this, google target those people who have visited your website.

Also, there is a Google display network where you can display ads. But display ads go out of fashion, according to some marketers.

So, if you want to rank your page top in Google, then you can take paid ads service from Google. Again, this is an easy way to get the target audience.


Social Media Ads

Reach a broad and niche audience.

When the ads run on any social media platform, they are called social media ads.

Paid sources to run social media ads:

  • Facebook Ads
  • Twitter Ads
  • YouTube Ads
  • LinkedIn Ads
  • Instagram for Business
  • Pinterest Ads
  • StumbleUpon Ads
  • Reddit Ads
  • Tumblr Business

Social Media ads are also a great way to reach your ideal customer. You can easily set your Advertise on Facebook, Instagram, Twitter, and the rest of the social media platforms.

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On social media platforms, it is very easy to reach millions of people on a low budget and target new customers/audiences.

It means Facebook ads also have potential. You may not be surprised, but Google and Facebook hold the most paid traffic. There are many good things about Facebook ads. The features of Facebook ads change from time to time.

They are adding more good features to Facebook ads. Your ads on Facebook are placed in the news feed messenger, and Instagram.

Also, you can choose to place ads on an interest and location basis. This will help you in growing your business.

You can run this ad in any form like text, image, video, and carousels. Also, there is the feature of WhatsApp chat in ads. So you can directly connect with your customer just by running Facebook ads.

This way, you will get help from Facebook ads. Also, you need to understand what is good for your business and what works best for you. This way, you will get solutions to growing your business. We will suggest you try all features.

Google and Facebook have the biggest market in paid ads. According to some reports, Facebook and Google have around 56% of ads investment this year. Also, sources say that Facebook covers 20% of our digital ad space.


Native ads 

Get traffic from other websites or platforms.

Native Advertising Ads that show proper content blended into media sites in a similar editorial style. 

  • Outbrain
  • Taboola
  • Revcontent
  • Gravity
  • Nativo
  • TripleLift
  • Sharethrough
  • AdsNative
  • Nativo
  • Instinctive
  • Yahoo Native

You can run ads to promote your website, business, or blog using this platform. Is one of the most straightforward solutions to increase your business sales or get paid website traffic. If you want to get a better result in the campaign, use this ad type.

With the help of CPC, advertisers can control their spending and track ads’ in real-time. The person who gets in touch with outbrain ads is called discovery mode. In discovery mode, the target audience connects with any business ads.

The main focus of these ads is to tell about the product; they use engaging content so that people can connect with the ads. They try to make it impressive and entertaining. This way, people get interested in the company’s product.

Also, the ads are fully informative. These ads don’t have a purpose of sale, but they run to make a relationship with consumers.

Discovery ads get more attention from people because they are designed like this. So consumers get attracted by these ads.

Outbrain has so many targeting features. With the help of these targeting features, these ads try to reach the maximum number of people. So you can take outbrain service if you are facing ads issue in business.


When you hire an influencer to promote your product, it is influencer marketing. In these ads, industry leaders promote the product. This way, your product gets popularity and goes viral.

Right now, Instagram reels and Youtuber shorts are very popular that also create many new influencers, Some content creators create content in a specific niche and have a good audience.

Currently, there are lots of Influencers on Instagram and Youtube. who is creating lots of helpful content and has a massive audience? You can easily find influencers in your niche and offer them to promote your products/services or any program.

To drive traffic on your website, you can pay/deal with some influence and they will share your website address or landing page in their social content from where their audience can reach your website.

Many brands are growing using this simple and effective method because influencers have good engagement with their audience and their audience/followers also believe in their shared services or products. So getting website traffic from Influencer marketing really worth it.

Some Famous Sources of Influencer Marketing:

  • YouTube
  • Tik Tok
  • Instagram
  • Snapchat

If you own any B2B business, then LinkedIn is the best platform for your paid ad strategy. But LinkedIn ads are expensive. So instead, you can expand your B2B business by targeting business professionals.

You can target professionals in many ways, like job title, location, and industry. You can run ads on LinkedIn in many ways.

There are sponsored ads and email ads, and display ads. Some features send your ad to your LinkedIn inbox. This way, you can directly connect to your audience.

There are a lot of good features in LinkedIn ads. One is matched audience. It targets those people who have visited your website. This way, it retargets the visitors. LinkedIn ads can reach out to people interested in your business.

They target business profiles and reach out to the target audience. This effect is called the walled garden. So you can take LinkedIn ads service if you want to grow your b2b business.

When any web page promotes any specific brand, sponsor ads are used. Many people don’t understand sponsor ads, but they are the content marketing part.


Display ads for Web Traffic

When ads run on any third-party website, it’s called display ads. These ads can be in any form like text, image, or video. And any platform like Google ads or Facebook ads runs display ads.

Ads that show on third-party websites in the form of banners, text, images, etc, using Google Adsense or other ad network systems.

To get traffic on the website a user can set Display Ads on adverting networks and these ads will start showing on other websites in the form of ads, another website user can see your ads and click on them. After clicking they will redirect to your website.

A platform for Display Ads:

  • Google Display Network
  • BuySellAds
  • Adcash
  • Clicksor
  • AdMedia
  • Propeller Ads
  • Propel Media
  • Yes Advertising
  • Infolinks

Display ads are a good option for small to medium businesses. So if you own a small business and your product is not getting the target audience, then take the service of Display advertising.

This Paid website traffic works best for brands, they can easily retarget their website visitors and customers using native ads.

Almost a hundred of million tweets get posted in a day. And around 2 billion search queries post in a day. These data give you a clear idea of how big Twitter is. We will say Twitter is one of the busy social media where people get connected.

There are a lot of options you can choose one of them. Like you want to promote a single tweet or complete profile. There are different plans for ads.

But it is not mean that Twitter is not suitable for paid ads. 93% of people say they want to buy something from the brand when they see any Twitter ads.

And 69% of people buy the product after seeing the ads. So we can say Twitter is a big platform for ads.

Get to Know About It.

Is Paid Web Traffic Can Boost Your Business?

In simple words, yes, you can grow your business with paid traffic. However, it is expensive to run paid ads, but it gives you a real visitor that can turn into a customer anytime.

Paid traffic sources are advertisements you can use to get new visitors. Paid traffic is usually much more expensive than free traffic, but it’s worth it if you can afford it. Ads are the most common form of paid traffic.

You can buy web traffic with ads, social media, and other places online. You can also pay people to send you links or posts in exchange for a reward.

A lot of websites offer sponsored posts. If you have a blog, you can offer to write sponsored posts for them in exchange for exposure or money.

Steps to Attracting Paid Traffic That Converts

Let’s see how paid traffic grows the business.

The paid traffic is a straightforward process, and it instantly boosts your business performance. You will see traffic after running the paid ads.

Your business will grow, and your business will reach out to more audiences. The target features of paid ads give you a chance to reach out to revisitors or potential customers.  If any problem occurs, the ad stops running.

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Some points you need to know

How to Utilize the Best Sources of Traffic

We discussed all the necessary points and discussed famous paid traffic sources. Now let’s talk about how to utilize paid traffic Platforms.

How to Utilize the Best Sources of Traffic
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  • You have to make a planned paid traffic strategy.
  • You have to make a full-proof budget plan.
  • You have to work on creative ad copy.
  • Try to build a good landing page.
  • Work on paid sources in a better way. Take advantage of every feature.

Get More Ideas From It.

How Does The Paid Traffic Sources Work

Although there are many categories of traffic sources, the result of all resources is the same. The main focus of these paid website traffic sources is to reach businesses to their ideal customers. You can set paid ads from various platforms and ad networks.

How Paid Traffic Works
Image Sources:

There is a form of paid traffic called pay per click, cost per thousand, and cost per action. You can choose any above methods to buy paid traffic. These paid traffic costs depend on the campaign budget set by any advertisement.

Based on your keywords, budget, target audience, and niche these advertisements show to people and they reach your website using this paid way to drive traffic on the website and landing page.

Some Major Points You Need to Know.

Why You Should Choose Paid Traffic Sources

1. Maximize your reach

Paid traffic sources allow you to tap into the billions of people browsing the Google Display Network, scrolling through Facebook, Instagram, and Twitter, or watching videos on YouTube.

You can also put your business at the top of Google Search, or maximize your reach amongst a targeted group of industry professionals with LinkedIn.

With that kind of reach, you’ll get your message out much further and wider than if you stick only to organic traffic methods.

2. Reach your Target Audience

Paid traffic allows you to specify EXACTLY who you want to reach with your ad.

Targeting tradies in Melbourne? Or looking to reach city-dwellers who are interested in health and fitness? 

You’ve also got the option to target people based on where they’re at in their buyer journey.

On Facebook, for example, you can serve up one ad for those people who are just discovering your brand or doing research, and another for visitors who have already visited your website and shown an interest in buying.

3. It is quick and easy to run

A paid campaign can be set up in a matter of hours, and start pulling its weight shortly after.

This means that you can instantly start bringing qualified traffic to your website and optimizing your campaigns — rather than waiting to see if you’re going to improve your search ranking or slowly watching your follower count rise.

4. Easily track the result and ROAS on your campaign

This makes it easy to identify which ads are bringing in the most traffic, which ads are converting, and which audiences your messages are resonating with.

The same goes for Facebook, Instagram, YouTube, LinkedIn, and Twitter.

With these kinds of audience and traffic insights, it’s far easier to funnel your budget into profitable audiences and channels, while eliminating the poor performers.

Our Opinion-

Conclusion – Does the Paid Traffic Worth it?

Paid ad is necessary when your business or website is not growing organically. So you take service from these above-given platforms. They all provide paid ads that can increase your sales.

There are lots of resources to drive paid traffic on your website and landing pages. It is very quick and impactful for affiliate promotion like Clickbank or any individual affiliate product.

But you need to understand where your target audience is. How can you reach out to them? Which social media do you have to use? By answering these questions, you can grow your business. 

With paid traffic, you need to keep track of how many people you’re getting and what kind of rate they’re paying. Make sure that the price is right for your business and that you’re getting good ROI (return on investment).

At the end of this post, we just want to say that, we have mentioned all the specific details that you need to know about paid traffic sources, now it totally depends on you, which option is more suitable for you.


Some Queries Related To Paid Traffic Source

Here we have added some frequently asked questions related to the paid traffic sources.

  1. What is website paid traffic sources?

    When a website owner or marketer has to pay any service or company to get traffic on their website, Then the traffic source is called a Website Paid Traffic Source.

  2. What is the most popular paid traffic?

    Popular Paid traffic for brands and companies in Social media paid traffic, They can target multiple people on social media and show their ads to them.

  3. What are the primary sources of website traffic?

    It is divided into many parts like direct, search, and referral. For most websites, the primary traffic source is Google Organic and Social media sharing.

  4. Which one is the best-paid traffic source?

    As we mention in the list, Google AdWords is the best-paid traffic source. If you want to get more traffic at a low cost then you should choose the Facebook advertising option.

  5. Is Paying for Web Traffic Good for SEO?

    Yes or No! There is no theory that says paid traffic improves page SEO. Yeah, but we can assume if your post is getting traffic from multiple sources then it can definitely improve your page SEO and rankings.

WebMeTools Team
WebMeTools Team

WebMeTools is a Leading Online Marketing Tools Marketplace for Bloggers, Digital Marketers, Agencies & Entrepreneurs. 100+ Best e-Marketing Tools with their Review, Guide, Best Plans, Maximum Discount, Tutorials, and Alternatives.