Thinkific Vs Kajabi 2023: Which one is a Better Course Builder?

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Thinkific and Kajabi are the most popular online course platforms that enable individuals and businesses to create and sell online courses.

However, Kajabi is an all-in-one platform that provides a more comprehensive solution for course creation, marketing, and sales, while Thinkific focuses more on course creation and delivery.

Both platforms offer powerful features and tools to create and sell online courses.

Here we have shared all the aspects of these amazing tools, such as their major difference, advantages and disadvantages, and much more that help you in to choose the best one for your business

Here’s a quick comparison of Thinkific and Kajabi:

Both platforms offer a range of features to create and sell online courses. However, Kajabi offers more advanced marketing, student management, and email automation tools, while Thinkific provides a more affordable pricing plan and is more focused on course creation and delivery.

We have mentioned the details of both platforms such as their key features, integrations, and much more one by one.

Thinkific and Kajabi are two popular online course platforms that allow individuals and businesses to create and sell online courses.

Both platforms offer a range of features and tools to help course creators build and manage their courses, including course design and customization, payment processing, student management, and marketing and analytics.

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Thinkific

$49.00 $39.00 -20%

Thinikific is an online course creator, seller, and management tool. Using you can create elegantly and impactful course, your students can buy it …

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Category Online Couser Creator Starting Price $39/mo Key Features Unlimited courses & students, D&d builder, Scheduled content Verdict Best tool with lots of features to Create online courses and teach your students. Free Plan Yes, Always Free Money Back 30 Days

Thinkific is a cloud-based platform that provides everything needed to create and sell online courses. It has a user-friendly interface that makes it easy to create and manage courses, and it offers a variety of customization options, such as branding, multimedia content, and quizzes.

Thinkific also integrates with other tools, such as email marketing services, payment processors, and CRM platforms.

With this platform, course creators can build and design their courses using a drag-and-drop interface, making it easy to add text, images, videos, and quizzes. The platform also allows for student engagement features such as discussion forums and surveys.

Thinkific Key Features:

• User-friendly, drag-and-drop course builder
• Customizable course pages and branding
• Multimedia content support
• Student engagement tools
• Integrations with popular payment processors
• Robust analytics and reporting
• Student progress tracking
• Marketing tools
• Ability to create and sell memberships
• Mobile app for on-the-go learning
• Comprehensive customer support

Get more details in this article:

Thinkific Review: Pros & cons Other Aspects

Additionally, Thinkific offers a variety of customization options, such as branding and course certificates.

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Kajabi

Kajabi is one of the most popular trusted online course-selling platforms that helps you to sell online courses and earn money it also provides …

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Kajabi is another all-in-one platform for course creation, marketing, and sales. It offers a range of features, including customizable course pages, built-in email marketing, and payment processing.

It also has a robust set of marketing tools, such as landing pages and webinars, to help course creators promote their courses and grow their audience.

However, Kajabi offers more advanced marketing tools and features than Thinkific, which may be a better fit for businesses looking to scale their online course offerings.

Kajabi Key Features:

• All-in-one platform for course creation
• Customizable course pages
• Built-in payment processing with integrations
• Multimedia content support
• Advanced marketing features
• Email marketing automation
• Landing page and sales funnel builder
• Membership site creation
• Mobile app for on-the-go learning
• Comprehensive customer support

Check out some major aspects about Kajabi:

Kajabi Review: Pros & Cons and much more

Here we have shared the good and bad sides of both platforms that help you to select the right one according to your needs.

Advantages and Disadvantages of Thinkific:

Advantages and Disadvantages of Kajabi:

Here are the details of features on both course builder platforms.

Both Thinkific and Kajabi offer drag-and-drop course builders that allow for multimedia content such as videos, quizzes, and assessments.

However, Kajabi has a more advanced course builder with additional customization options, such as the ability to add custom code.

Thinkific Course Creation:

Thinkific offers a user-friendly course builder that allows you to create and customize your courses with ease. You can create multimedia content such as videos, quizzes, and surveys, and organize them into modules and lessons.

Course creation tools are user-friendly and flexible, allowing you to create courses that meet your unique needs and goals.

Thinkific’s drag-and-drop course builder makes it easy to rearrange your content and customize your course layout.

Kajabi Course Creation:

To create a course on Kajabi, you need to sign up for an account and select the “New Product” button on your dashboard, then choose “Course” from the drop-down menu. From there, you can add content to your course such as text, images, videos, audio recordings, and quizzes.

You can also customize the appearance of your course by selecting a theme that suits your brand. Once your course is complete, you can set a price for it and start marketing it to potential students using Kajabi’s built-in marketing tools.

This platform makes it easy for anyone to create and sell an online course, whether you’re a seasoned educator or just starting out.

Kajabi is known for its website design capabilities, allowing users to create visually stunning sites without any coding knowledge. Thinkific offers website templates but does not have the same level of customization options as Kajabi.

Web Design on Thinkific:

Thinkific offers a range of website design options to help you create a professional-looking website for your online courses.

The platform offers a selection of customizable website templates, so you can choose a design that fits your brand and customize it to your liking.

It also allows you to customize your website’s colors, fonts, and logos to further personalize the look and feel of your site.

offers the ability to add custom code to your site, which gives you even more flexibility in designing your site.

If you have code knowledge or have hired a developer, you can use custom code to add advanced design elements to your site or to integrate third-party tools.

Web Design on Kajabi:

Kajabi’s website design capabilities are particularly advanced, with features such as drag-and-drop design, allowing you to easily add and rearrange elements on your site.

You can also customize the colors, fonts, and other design elements to ensure that your site is consistent with your brand.

It offers the ability to add custom code to your site, which gives you even more flexibility in designing your site. You can use custom code to add advanced design elements to your site or to integrate third-party tools.

Both platforms offer marketing features, such as email marketing and affiliate marketing. However, Kajabi offers more advanced marketing tools, such as marketing automation and a built-in CRM system.

Marketing on Thinkific:

Thinkific offers a variety of marketing tools to help you promote and sell your online courses. One of the key marketing features of Thinkific is its email marketing tools.

The platform provides built-in email marketing tools that allow you to create and send targeted email campaigns to your course subscribers and potential customers.

You can use these tools to send promotional offers, course updates, and other relevant information to your email list.

Kajabi offers a comprehensive suite of marketing tools to help you promote and sell your online courses. The platform provides a built-in email marketing platform, a sales funnel builder, and an affiliate marketing program.

Marketing on Kajabi:

The email marketing tools allow you to create and send targeted email campaigns to your course subscribers and potential customers, while the sales funnel builder allows you to create customized sales funnels that guide potential customers through the buying process.

Kajabi’s marketing tools provide everything you need to market your courses and grow your online business.

Thinkific integrates with a wide range of third-party tools, such as Zapier, while Kajabi offers fewer integrations.

Thinkific Integrations:

Thinkific offers a wide range of integrations with popular third-party tools and services to help you streamline your online course creation and management process.

The platform integrates with a variety of payment gateways, including PayPal, Stripe, and Shopify, making it easy to accept payments for your courses and manage your transactions.

It also integrates with popular email marketing tools such as Mailchimp and ConvertKit, allowing you to automatically add course subscribers to your email list and send targeted email campaigns.

Kajabi Integrations:

Kajabi offers a wide range of integrations with popular third-party tools and services to help you streamline your online course creation and management process.

Other notable integrations include Google Analytics, Salesforce, and many more. Overall, Kajabi’s integrations make it easy to connect your online course business with other tools and services, saving you time and effort.

Kajabi offers more advanced e-commerce features, such as the ability to sell physical products alongside digital products. Thinkific primarily focuses on selling digital products.

E-commerce on Thinkific:

Thinkific is primarily a platform for creating and selling online courses, rather than a full-fledged e-commerce platform.

However, you can use Thinkific to sell digital products such as e-books, audio files, and other downloadable materials.

To sell digital products on Thinkific, you can create a course and set the price to the cost of the product. Then, you can add the product as a downloadable resource in the course materials.

Keep in mind that Thinkific may charge transaction fees for using its payment gateway to sell products.

E-commerce on Kajabi:

Kajabi is a platform that allows you to create and sell online courses, as well as digital products, memberships, and coaching services. It also has e-commerce functionality that can be used to sell physical products.

To sell physical products on Kajabi, you can create a product listing with a description, price, and image. You can also add variations for different sizes or colors, and set up shipping options.

It also integrates with several payment gateways such as Stripe and PayPal, allowing you to securely process payments from your customers.

Both Thinkific and Kajabi offer community features that allow you to engage with your students and create a sense of community within your online courses or membership sites.

Community Features on Thinkific:

On Thinkific, you can use the Community feature to create a discussion forum where your students can interact with each other and with you.

You can moderate the forum, create discussion topics, and participate in the conversations. Thinkific also integrates with third-party platforms such as Slack, allowing you to create a more immersive and engaging community experience for your students.

Itsa a robust online course platform that offers various community features to create an engaging learning experience for students.

These features include discussion forums, group coaching, community groups, peer review, gamification, Q&A sessions, and live webinars. Discussion forums allow students to interact with each other, share ideas, ask questions, and seek clarification.

Community features on Kajabi:

Kajabi offers community challenges, which are collaborative projects that encourage students to work together and apply their learning in real-world situations.

This community features on Kajabi help create a sense of community and foster collaboration among students, enhancing the overall learning experience.

It’s an all-in-one online course platform that offers several community features to enhance the learning experience of students. These features include discussion forums, live chat, community posts, polls, and surveys.

Thinkific Mobile App:

Thinkific offers a mobile app that provides students with easy access to their course content and community features on the go.

The app is available for both iOS and Android devices and can be downloaded for free from the App Store or Google Play.

With the mobile app, students can access all the course content, including video lessons, quizzes, and assignments, from their mobile devices.

Kajabi Mobile App:

Kajabi also offers a mobile app for iOS and Android devices that allows students to access their course content and community features on the go.

The app can be downloaded for free from the App Store or Google Play. With the mobile app, students can access their course content, including video lessons, quizzes, and assignments, from their mobile devices.

The mobile app enhances the flexibility and accessibility of Kajabi as an online course platform, making it easier for students to learn on the go.

Both platforms offer customer support, but Kajabi offers more personalized support with dedicated customer success managers.

Customer Support on Thinkific:

Thinkific offers comprehensive customer support to help instructors and students make the most of their platform. They provide support through various channels, including email, phone, and live chat.

Thinkific provides onboarding services to help new users set up their courses and launch their online learning businesses successfully.

Their customer support team is available 24/7, ensuring that users get timely and personalized support whenever they need it.

Kajabi on Customer Support:

Kajabi also offers comprehensive customer support to assist instructors and students in getting the most out of their platform. They provide support through various channels, including email, phone, and live chat.

Their customer support team is available 24/7, ensuring that users get timely and personalized support whenever they need it.

Kajabi’s customer support is comprehensive and responsive, ensuring a smooth and hassle-free experience for instructors and students alike.

These plans of different features will help you to start an online course creation business and which features are different and according to your need.

Here’s a comparison table of the plans offered by Thinkific and Kajabi:

Note: The information in this table is accurate as of the knowledge cutoff date mentioned above. Prices and features may have changed since then. Please refer to each platform’s website for the most up-to-date information.

Let’s have a detailed discussion on each pricing plan of Thinkific with their features, and prices one by one.

The Thinkific basic plan offers you unlimited course coupons and email student integrations with Mailchimp and AWeber custom domain email integrations are available with ConvertKit, and Constant Contact.

This helps you to start your course creation experience with the basic features and tools you need to launch your first course

It cost you $49 per month for a monthly subscription and $36 per month for an annual subscription where you can use all basic plan features of Thinkific

Thinkific Basic Plan Features:

• Unlimited number of course
• Email students
• Custom domain
• Email integrations
• Manual student enrollment and export
• Zapier triggers
• Unlimited students
• Coupons
• Drip(scheduled) content

Thinkific Plan Features:

The Thinkific basic Plan price for a Monthly Subscription is $49/month and for an Annual Subscription is $39/month.

• Monthly Subscription – $49/month
• Annual Subscription – $36/month

This is the best for beginners who want to launch their first course online and want to experience course creation.

Moving to the next plan the Start Plan we will discuss Start Plan pricing with a lot of features Plus you will get all features of the basic plan and more loaded features in the Start Plan.

It cost you $99 per month for a monthly subscription and $74 per month venue of an info annual subscription where you can use all the features of the Start Plan of Thinkific.

This is the most recommended plan and most popular plan and it’s perfect for course creators ready to build a successful online course business.

Thinkific Start Plan Features:

Thinkific Start Plan Price:

The Start Plan price for Monthly Subscription is $99/month and for Annual Subscription is $74/month.

• Monthly Plan Price – $99/month
• Annual Plan Price – $74/month

The Start plan is best for those who want to build a successful online course business and a complete suite of tools and want to create an amazing student experience.

The Grow Plan offers all advanced features and it fulfills requirements for those who are ready to build an education empire online and want all Thinkific features it’s designed for delivering online education on a big scale and with no limitations.

It cost you $199/month for a monthly subscription and $149/month for an annual subscription where you get all the advanced features of Thinkific.

In this plan, you will get the entire and all Basic and Start Plans features, and in addition, you will get some other advanced features that also fulfill your requirement.

Thinkific Grow Plan Features:

Thinkific Grow Plan Price:

Grow Plan price for Monthly Subscription is $199/month and for Annual Subscription is $149/month.

• Monthly Plan Price – $199/month
• Annual Plan Price – $149/month

The Growplan seems best for the advanced customer who is ready to build an education empire and wants all Thinkific advanced features and wants to build online education at a big scale with no limitations.

These plans offer different features and different pricing which totally depends upon your requirement they help you to launch your first online course and also helps you to start an online course creation business

The best part about Kajabi offers a 30-day money-back guarantee so that if you are not satisfied with anything you can get your money back without any charges or fees and no questions asked you will get a full refund of the money that you have paid.

Now let’s have a detailed discussion on each pricing plan of Kajabi with their features prices one by one.

If we look into the features, Kajabi offers Basic Plan in which you will get 3 products, 3 pipelines, an unlimited landing page, unlimited marketing emails, 10000 contacts, 1000 active members, one website, one admin user Kajabi University, 0% transaction fees, and many more additional features that help you to launch your first online course.

It cost you $149 per month when you opt-in for a monthly subscription and $119 per month when you opt-in for an annual subscription where you can use all Basic Plan features of Kajabi.

Kajabi Plan Features:

Kajabi Basic Plan Price:

Kajabi Basic Plan price for Monthly Subscription is $149/month and for Annual Subscription is $119/month.

• Monthly Subscription – $149/month
• Annual Subscription – $119/month

This plan is best for beginners who want to launch and experience online course creation.

Moving to the next plan the Growth Plan, now I will tell you about the Growth Plan and pricing with a lot of features all Basic Plan features are also included in this plan and more advanced features are in the Growth Plan

It cost you $199 per month when you opt-in for a monthly subscription and $159 per month for an annual subscription where you will get all features of the Growth Plan Of Kajabi.

Kajabi offers many advanced features and its Growth Plan is the most popular plan of Kajabi it’s best for professionals who want to grow fast at a very pocket-friendly price you can also start an online course selling journey.

Kajabi Growth Plan Features:

Kajabi Growth Plan Price

Kajabi Growth Plan price for Monthly Subscription is $199/month and for Annual Subscription is $159/month.

• Monthly Plan Price – $199/month
• Annual Plan Price – $159/month

As you can see Kajabi offer both monthly and annual subscription for Growth Plan and with the annual subscription you can save 20% on Annual Billing.

This plan is best for professional persons and also it is one of the most popular plans of Kajabi as it’s a perfect combination of price and features it’s best for university professional persons and for businesses who want to build their online course selling business.

The Pro Plan Of Kajabi offers all advanced features and it fulfills your all requirement you are thinking to build your own online education empire and to earn money online by selling online courses.

Kajabi Pro Plan is designed for big universities and for big businesses to scale their business and reach a big scale with no limitations it will cost you $399 per month when you opt-in for a monthly subscription and $319 per month when you opt-in for an annual subscription where you will get all Pro Plan features of Kajabi.

In this plan, you will get all features of the Basic Plan and Growth Plan, and also many advanced features are included in Pro Plan which fulfills your all requirements and needs

Kajabi Pro Plan Features:

Here are the key features of the Pro Plan:

Kajabi Pro Plan Price

The Pro Plan price for Monthly Subscription is $399/month and for Annual Subscription is $319/month.

• Monthly Plan Price – $399/month
• Annual Plan Price – $319/month

The Pro Plan scenes are best for advanced users and for big organizations or for big universities who want to build their online education empire to the next level and want to experience the best of Kajabi and bond all features of Kajabi with no limitations then this plan definitely is for you.

Here we have shared the good and bad aspects of both course builder platforms, that will help you in to choose the right one for your business.

Pros and Cons of Thinkific :

Pros and Cons of Kajabi:

Both Kajabi vs Thinkific are powerful platforms for creating and selling online courses, but they may appeal to different types of users depending on their needs and preferences.

Here are some factors that could help you decide which platform is best for you:

Choose Thinkific if:

Choose Kajabi if:

Overall, Both Thinkific and Kajabi are excellent platforms for creating and selling online courses. It’s important to consider your budget, technical skills, and business needs when choosing between them.

Here we have shared all the major details of these amazing course creation platforms.

In conclusion, both Thinkific and Kajabi are popular and powerful platforms for creating and selling online courses.

Each platform has its own strengths and weaknesses, so it’s important to carefully consider your needs and priorities when choosing between them.

Thinkific is a great choice if you’re on a tight budget, prefer a free plan, and want complete control over your branding and website design. It’s also a good option if you don’t need advanced marketing and sales features.

Check out more similiar Platforms like Thinkific:

Top Thinkific Alternatives and Similar Course Platforms

On the other hand, Kajabi is an all-in-one solution that includes marketing, sales, and website tools, making it a good choice for users who want a comprehensive platform that can handle all aspects of their business.

Checkout 12 similiar platforms like Kajabi:

Top 12+ Kajabi Alternatives & Kajabi Competitors

The best platform for you will depend on your specific needs, preferences, and budget. We recommend taking advantage of the free trials offered by both Thinkific and Kajabi to test out each platform and see which one is the best fit for you.

At the end of the post, we hope that this article was informative for you. We just want to say that we have mentioned each and every aspect of Thinkific and Kajabi.

Here are some frequently asked questions (FAQs) about the comparison between Thinkific and Kajabi:

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