Mailpoet vs Mailchimp – Compare Side-by-Side Both Email Services

Mailpoet vs Mailchimp – Compare Side-by-Side Both Email Services

Compare Mailpoet and Mailchimp with their Pricing and features and Choose the best Shopping cart platform, we have covered all the possible topics about Mailpoet vs Mailchimp. So if you are looking for a better Mailchimp and Mailpoet comparison this post is made for you!!

This Article is Really going to Help you to get complete details for both email marketing services Mailchimp vs Mailpoet.

When we talk about email marketing tools then only two options come to mind i.e, Mailpoet vs Mailchimp email marketing tools.

These tools are the best plugin in WordPress in terms of Email Marketing. 

Well, sometimes many people are confused about which email marketing software is best to get their desired results?

That’s why you’re reading this article to clear all your doubts and pick the Right email marketing tool for you.

We’re covering all necessary information & detailed comparison between Mailpoet vs Mailchimp email marketing tools in WordPress. Help you to pick the right plugin to grow your business to the next level.

So without wasting a second let’s dive in.

Mailpoet vs Mailchimp - Compare Side-by-Side Both Email Services

Let’s discuss.

How To Choose A Better Email Marketing Tool?

Email Marketing we used for growing business Because:

Best Email Marketing Software Tools
  1. Everyone Check Email Daily: Now emails becoming our primary source, we communicate with others professionally, we check our emails daily. Every professional Work/ Job letter/ Notice always comes to our Email that’s why we can’t ignore the power of this Email Platform to grow our business
  1. Much cost-effective: Email Marketing is much more cost-effective than any other social media platform. Seriously, you don’t need to spend lots of money on email marketing just by spending one time you massive results for a lifetime. 
  1. Fastest Way to Increase Traffic on your website: If you’re running a website or any Funnel and ready to start getting results, Email marketing gives you a boost. This is Cost effective method to drive traffic on your website easily. Just Send the audience a template or announcement Mail and they click and visit your Website.
  1. Better Tracking And Analysis: The Best Tracking you can do with email Marketing is because in email Marketing you can exactly analyze who checks your mail/ Who Open/ Who click your link etc depth analysis. This Helps you to Gain the right idea about How to Nurture your audience and offer what they’re looking for.
  1. Strength Relationship with Existing Customers: You can send Emails to nurture an audience/ wish them on their birthdays/ Give them your great deals/ give them values etc. this is the Easiest way to connect with your audience and Realise their importance in your business.
  1. Gain New Customers(Leads): Suppose, you just have an Email List and Now you start Email Marketing and offer them the best services. Probably they are interested in your products or services So they become your client’s from leads. This is How you can build your New customers Easily.

Know These Tools Better.

Mailpoet Vs Mailchimp: Overview

About Mailchimp

Mailchimp Email Marketing Tools home

Mailchimp, We all know this is one of the Top most Email marketing tools in industry. 

We are also called the All-in-One Email Marketing tool for growing business. Now Mailchimp has millions of customers using their services and Actually getting the results they’re looking for.

Today Mailchimp offers more than email marketing services like – Landing page creation/ Social media posts/ Facebook and Google ads/ Retargeting Ads/ Marketing automation and More.

Start Mailchimp Free Trial or Get MailChimp Free Plan Forever

About MailPoet

mailpoet mainpage

MailPoet, it is one of the Powerful email marketing tools built for WordPress. Well Mailpoet is WordPress centric email marketing plugin.

The best part in MailPoet is, they offer only One thing Email Marketing Service, and They offer this service well. Mailpoet sends the best Email directly from WordPress. MailPoet has 300k user’s across the world.

In MailPoet, two things like competitive edge:

  • Everything inside WordPress: With the help of MailPoet you can design & send a New Engaging Newsletter without leaving your WordPress dashboard. It’s super Easy to Use & Start Email marketing.
  • Minimal Learning Curve: Mailpoet is Super Easy to set up and Use. Even if you’re a beginner you can create your first Email Campaign in a few minutes because of MailPoet’s Good interface and Super easy to use.

In this article, we’re going to discuss major differences and Their Best Uses for doing email marketing. For your Convenient, We’re comparing these two plugins side by side so that you don’t need to focus too much to make decisions on which plugin is best for you.

We Announce the Winner At the End after a complete comparison.

So, When choosing your Email Marketing plugin we make sure that all comparisons between Mailpoet vs Mailchimp and their Points must be important for you to consider which one is best.

Compare Their Pricing.

Mailpoet vs Mailchimp: Pricing Plan

Both Email marketing Tools Have Affordable Pricing Plans, so you don’t have to think twice before buying any plan:


MailChimp Pricing Plans

In Mailchimp Paid Plans like Subscriber Based Plan and Pay-As-You-Go pricing model. 

In Subscriber Based Plan has features like:

  • $11.00/Month for 500 Subscribers
  • $17.00/Month for 500 Subscribers 
  • $299/Month for 10,000 Subscribers

Mailchimp Plans

Mailchimp Pricing Plans – Right MailChimp Plan & Total Cost?

Check All Plans and Their Total Cost.


Malilpoet Pricing Plan

MailPoet offers two Premium plans:

Mailpoet pricing
  1. The First Plan: We’re talking about is, $149/Year which offers all the Premium newsletter features but without Email Sending Services. This Plan for those is Most Valuable who have a large number of Subscribers and Wants to nurture their audience so you can go with this plan to optimize your Email Marketing Campaign.
  1. The second plan Includes Premium features plus you get MailPoet Email sending services. This plan starts at $15/Month for 1,250 Subscribers. Remember your First 1000 Subscribers services are Absolutely Free all Premium tools . And After reaching 1000 Subscribers mailpoet charges its essential plan.

Compare Their Features.

Mailchimp Vs MailPoet: Features Comparison

Let’s Start all Major Features Comparison between Mailpoet vs Mailchimp :


Email Marketing Within WordPress : 

Mailpoet is One of the Best Email Marketing tools in terms of Manual and Automated Email Marketing. Because in MailPort you can Design, Build and Send Emails and Newsletter Manually and Automatically directly from the WordPress dashboard. It’s easy to access and has No Technical Skills are Required.

Mailpoet doesn’t Require Any Account registration or account activation like Mailchimp. 

In MailPoet you install/ configure and Design Emails Easily and Send them to your Targeted Customers. With MailPoets it’s easy to engage with your audience through Newsletters and Emails.

Strong chances when you send to your audience Get ready for more Subscribers in your newsletter.

Simply, with MailPoet You easily Run your Email marketing Campaign nurturing your Audience just by using the WordPress dashboard. In Mailchimp email marketing tools you get additional features but they’re paid not free as MailPoet Email Marketing Tool.

So, in this Battle MailPoet tool wins.


Learning Curve:

In Mailchimp Email Marketing tool when you use to send newsletters, Mailchimp has a bit of a learning Curve. In Mailchimp plugin, it has an amazing UI and Lots of Great Features.

But in Mailchimp, if you want to send a Newsletter to your targeted audience you need to do a whole lot of configuration or setup Systems – like domain Verification / Linking API /  other Technical Steps (If Required).

Mailchimp Dashboard

It Means in marketing purposes you can Market your audience / Nurture them / Deliver your Email and Newsletter but if You’re one who looking for Super Easy Setup not doing any technical work in that way maMailChimpay not be the right option for you. And that’s where MailPoet Comes.

In MailPoet, It’s Completely easy to set up your Desired Campaign as Simple as Installing a plugin in WordPress.

All you need to do just select the Email Or Newsletter you want to send to your Target Audience and then you can Start Designing your campaign through campaign builder super easy to use and build a campaign in a few Minutes. This is a Drag and Drop tool.

MailPoet Email Types

Overall, when it comes to using all features without doing any technical Set-up or any Manual work then we choose Mailpoet as a Light and Easy plugin to use without putting effort. You’ll see that creating campaigns in Mailpoet is So Easy.


Email Stats and Analytics:

This is Something you need to look at Seriously, When we Talk about Mailpoet Email Marketing tool, in terms of Email Stats and Analytics they offer basic levels of Email Stats Like – Open Rate and Click Rate in the Mailpoet free Version. Because of Advance delivery Reports and High Statics you need to upgrade your plan to a paid plan. 

WAIT ! If You’re a user of MailPoet then a big Surprise for you i.e, you get paid Premium plan for free if you’ve 1000+ Subscribers.

In Mailchimp, This is completely at the next level. Even Mailchimp’s free Version gives you advanced level features like delivery insight, open/click rates, comparison to the industry average, top links, top locations and many more..

Mailchimp wins this battle.


Email Campaign( Post Notification Emails) :

 In this feature let me tell you the truth, MailPoet and Mailchimp both have Great Drag and Drop Email builders.

MailChimp Create Campaign Setup
Mailchimp: Email Campaign

Where MailPoet offers 50 Pre-built email templates in their Free Version. Whereas in Mailchimp most of their Pre-built email templates are available in the paid plans only.

Mailchimp Email Builder offers Such as the ability to insert gift / Instagram Posts and many exciting additional features. Mailchimp Email Builder is like a content studio.

That’s something New, it’s a Tie between Mailpoet and MailChimp email marketing tool.

When we talk about Post Notification Email

Mailchimp sends post notifications by the WordPress site’s RSS. It’s by default because WordPress sends the entire post content in the RSS feed.

There is a limitation in Mailchimp to edit or customize post notification emails.

On the other hand, MailPoet has Robust integration with WordPress that enables to pull of post information from WordPress databases. Thanks to this Integration with WordPress now you’ve tons of editing options and Customising options in your Email notifications in its Automatic Latest Content.

Mailpoet email campaign
Email Campaign: Mailpoet

This results, in you creating far more content with lots of editing in post notification with MailPoet.

In MailPoet it takes less than 15 minutes to create post notification emails.

Stills it’s TIE, Mailchimp (Newsletter and Drip campaigns), MailPoet (Post notification Email).


Email Delivery Options: 

MailPoet offers three Email delivery options:

  1. Email Delivery via your web Host: If we talk about this method, this way you can actually reduce your Email marketing expense. But if it’s free keep in mind that it has very Poor email delivery rates. And still, you’re using this method to over limit your account can be suspended or terminated.
  1. Email Delivery Via 3rd-Party Services: Yes, You can go with a third-party option, Mailpoet supports the third-party like Amazon SES or SendGrid to Emails. By using third-party method you can send emails
  1. Email Delivery via MailPoet’s Email Sending service: Mailpoet uses their own email sending services. MailPoet email delivery service is capable of sending 50,000 Email Per hour. The Best part is, you can enjoy this service without spending money. It’s completely free. Where You can send Unlimited emails upto 1000 subscribers for Free.

In Mailchimp, As We already know that Mailchimp offers world-class Email delivery rates  Because emails are sent via Industry-leading infrastructure.


Free Plan: Subscriber & Email Limits :

 Mailchimp offers a Free Plan that you can use, in this free plan you get 2000 Subscribers limit with a maximum email sending capacity of 12,000/Month.

Mailpoet offers its Premium Plan for absolutely Free up to the 1000 Subscribers limit. This Means you can Enjoy all Premium features offered by MailPoet Such as Brand removal, Advance Analytics, and WooCommerce Emails all for Free Till 1000 Subscribers.

There Are Two takeaways :

  1. MailPoet offers unlimited email sent to 1000 subscribers & Personally, this is a Great deal to use it. In Mailchimp you can send 12,000 emails/month to up to 2000 Subscribers.
  2. Mailpoet is the only Premium Plugin in the market that offers you all Premium features in its free Plan upto 1000 Subscribers.


A/B TESTING & Automation Emails:

In MailPoet they don’t offer any A/B Testing in their Services but in another hand, MailChimp offers A/B Testing in their essential Plan so that you can get desired results.

So, if you’re looking for A/B testing Email marketing tools then you need Mailchimp this time. They offer the best possible A/B Testing Methods in your Email Marketing Campaigns.


Automation Emails: 

MailPoet offers Automation Email (like welcome & drip campaigns) and the amazing thing is this Automation feature is by Default for Your 1000 Subscribers to get more Engagement with your Target audience. 

But Mailchimp offers this automation in their paid plan of $14.99/Month for 500 Subscribers.


WooCommerce Integration:

Mailchimp Support Email Integration with WooCommerce with plugin I.e, Mailchimp for Woocommerce. This Plug-in is already used by 500,000+ Users but the rating of this plug-in is only 2.3 which indicates users are not getting desired features they’re Looking for. 

The team of MailPoet said that they’re working on users’ requirements and make sure in future updates they’ll cover all their requirements in their Woocommerce plugin and Increase their Rating with Genuine Users.

After getting details, MailPoet soon launch new features that include:

  • Automated Transactional emails while Sign-up/ checkout/ First Purchase
  • Automated Product Recommendations Email Ex- Purchase this Category or purchase 
  • Customer segmentation, based on past purchase
  • Customer list and revenue per email

These Promises are Given by MailPoet that they’ll add these features Soon in their plan.

So the winner is Mailchimp (Now) and MailPoet after they release these features.

Which Email Tools is Better?

Conclusion – Mailpoet and MailChimp Comparison

Now We’ll conclude this article by discussing complete details about both Email Marketing tools and the best plug-in for WordPress.

Mailpoet vs Mailchimp - Compare Side-by-Side Both Email Services

After this Tough Fight, we can say that Mailchimp Email Marketing tools are for those who want more than just Email Marketing, they give them access to lots of more features to play / Try and Test to get Better Results.

Like – Social Media, Paid ads, Retargeting ads, and managing revenue it’s like a complete online business management dashboard for you. If Your requirements like Marketing based and Presence show in all social media types then you should go for Mailchimp Email marketing tool.

Best MailChimp Alternatives & MailChimp Competitors

MailPoet is for those people who want a Simple Email marketing tool, only one thing to focus i.e, email Marketing or nurturing the audience. where you can manage this email marketing with a WordPress dashboard. Just want to optimize your email list then this Tool is for you.

Overall, email marketing is all about Growing your business, nurturing your leads, and Generating Sales. You should pick the right tool based on your requirements.

MailChimp vs Mailpoet: FAQs

What is Mailpoet?

In simple words, we can say MailPoet is a free email newsletter plugin for WordPress that is currently used on over 400,000 WordPress websites. 

What is Mailchimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties

Which one do you choose in comparison to Mailchimp and Mailpoet?

Both email marketing tools are pretty popular, you don’t have to be confused by asking which one is better, simply you have to know which features you want and which tools are providing those features.

Mailchimp vs Mailpoet, Which has Better Pricing?

Mailchimp and Mailpoet, both tools are providing pretty good deals and free plan. so if you just want to start you can choose their free plan. otherwise, Mailpoet plan start with $8.

Why Email Marketing is a Must for a Growing business?

Ans- Email Marketing is all about Gaining new Customers, and getting their attention through email to our business. In Email Marketing our Main purpose is to send the information/ offer/ Deal/ Notification so that our audience remembers us and our Work

With the help of newsletters and Emails, You can Communicate with the audience easily, nurture your audience, find their Reqi, and Fulfill through giving them values. 

Email Marketing Works for any business, either you’re a Blogger/Youtuber or any Agency, you can send your upcoming services/ New posts/ latest videos notification through Email Easily, and If your targeted audience is interested they’ll take action.

With the Help of Email Marketing, you can Generate Leads/customers and gain the Results that you need to grow your business at next level.

So if you want to grow your business, email marketing is one of the best option,s and by using tools like – Mailchimp and Mailpoet as Per your Requirement.

Gaurav Singh

Gaurav Singh

Web Marketing Tools is a Leading Online Marketing Tools Marketplace for Bloggers, Digital Marketers, Agencies & Entrepreneurs. 100+ Best e-Marketing Tools with their Review, Guides, Best Plans, Maximum Discount, Tutorials, and Alternatives.

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