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LeadPages vs Instapage: Which Is The Best Landing Page Builder?

LeadPages vs Instapage:  Which Is The Best Landing Page Builder?

Are you looking for an honest comparison between LeadPages and Instapage?

Compare Leadpages and Instapage with their Pricing and features and Choose the best Landing Page Builder, we have covered all the possible topics about Instapage vs Ledpages.

So if you are looking for a better Leadpages Vs Instapage comparison this post is made for you!!

Then We must say you are on the right article. And at the end of the article, you will be able to decide between the two best for you.

Both LeadPages and Instapage are the best tools for landing pages. If your main focus is on building aesthetic, strong, and high-converting landing pages then LeadPages and Instapage are for you. 

Sometimes one platform has basic features for building landing pages. If you want dedicated landing pages then opt out of these tools after comparison.

LeadPages vs Instapage

In this article, we have provided a full review of their features and what they offer so that it will be easy for you to choose.  

We will also discuss the pricing of LeadPages and Instapage. Out of the two LeadPages is more affordable.

Now, without any further due let’s begin. 

Quick Comparison:

Drag and Drop EditorYesYes
A/B Split TestingYesYes
TemplatesLimited templatesMore number of templates
Responsive toolsAverageStrong
Alert BarsYesNo
Easy CollaborationNoYes

Get To Know About Both Tools.

Instapage Vs LeadPages: Overview


About LeadPages

Landing Page Builder Tool.
Leadpages Landing Page Software Home

LeadPages was founded in 2010 by Clay Collins, Tracy Simmons, and Simon Payne in Minneapolis in the United States.

It is basically a platform that works on the principle of drag and drop and is used to create attractive landing pages, set up email sign-up forms, and deliver ethical bribes.

This tool helps you to create a landing page for doing webinars and creating courses and products. Setting up email sign-up forms helps you enhance your email list much faster.

LeadPages is an online marketing platform, which helps you in creating sites, and landing pages, generate and manage leads, and many other features.

It is the best platform for marketers to drive their target audience on conversion pages. It provides some ready-to-use Premium Templates that you can buy from its stores.

Key Features of LeadPages:

Instapage Features Advantages
Instapage Features Advantages

Before moving to the in-depth comparison let’s have an overview of the basic features of LeadPages. The main features are as below:

  • Drag and Drop editor – LeadPages offers an easy drag and drop editing feature which makes building landing pages simple and smooth.
  • Variety of Templates – It offers more than 130 drag and drops Templates. These templates are free of cost. And it also has a variety of premium templates as well.
  • Integrations – LeadPages integrate with many popular tools like webinar and email marketing tools, payment gateways, and more.
  • A/B Split Testing – LeadPages also included A/B Split Testing to optimize your landing pages.
  • Full Website Building – Other than building strong landing pages, you can use the same drag-and-drop feature to build websites.
  • Alert Bars – For growing and promoting your offers one can easily design eye-catchy notification bars.
  • Hosted Landing Pages – No need to worry about hosting landing pages, LeadPages is here to take care of that.


About Instapage

Landing Page Builder Tool.
Instapage Landing Page Builder Home Page

Instapage is a modern drag-and-drop landing page editor that enables marketers to create pixel-perfect landing pages for paid advertising optimization and quick landing page creation.

It is a web development site that’s designed to do one thing: help you improve post-click conversions by building customized landing pages.

This service offers a drag-and-drop, what-you-see-is-what-you-get interface, which means you can build beautiful, full-featured landing pages without the need to know any code.

Key Features of Instapage:

Leadpages Features
Leadpages Features

Before moving to the in-depth comparison between Instapage and LeadPages. Let’s quickly go through some of the main features of Instapage which are as below:

  • Flexible Drag and Drop Editor – Instapage offers a grid-free drag-and-drop editing feature for building landing pages flexibly.
  • Variety of Free Templates – It offers 200+ free templates and 100+ premium templates. So, one will get a huge number of different templates for building landing pages.
  • Hosted Landing Pages – Don’t worry about hosting your landing pages. Instapage going to host your landing pages.
  • A/B Split Testing – A/B Split Testing is also included in Instapage which helps in better optimization of landing pages.
  • Helpful Collaboration Tools – One can leave comments on any section of the landing page draft. It’s great for the team.
  • Easy Analytics – It is easy to connect with your favorite third-party integration also check out dashboard analytics.

Check Advantages and Disadvantages

Instapage Vs Leadpages Pros and Cons

Let’s get a better understanding of these platforms by going through their Pros and Cons. So let’s dive!!


Instapage Pros and Cons:

These are the aspects of both drawbacks and positive points of this platform that help you to clarify doubts about it.

  • User-friendly interface with a drag-and-drop editor
  • A/B testing functionality to optimize conversions
  • Robust analytics and tracking capabilities
  • Integration with multiple marketing tools and platforms
  • Limited customization options for advanced users
  • Pricing can be expensive for small businesses
  • No option for coding or HTML editing

Leadpages Pros and Cons

These are the aspects of both drawbacks and positive points of this platform that help you to clarify doubts about it.

  • A wide variety of pre-designed templates to choose from
  • Flexible pricing plans to fit various business needs
  • Integration with multiple marketing tools and platforms
  • A/B testing functionality to optimize conversions
  • No option for coding or HTML editing
  • Some templates may appear outdated
  • Limited customization options for advanced users

Compare Their Features

Instapage Vs LeadPages: Features Comparison

It’s time for a full-fledged comparison between LeadPages and Instapage Features. Both are highly popular and strong in their own way. If you are confused between the two, We will make it easy for you by giving a full review of their features.



Compare both products’ Templates.

The first step in building landing pages is a template. Both tools offer a variety of templates.

LeadPages Templates:

Leadpages Templates

In LeadPages, more than 130+ templates are available for drag-and-drop editing. 

The following types of pages are spanned by these templates:

  • Launch
  • Lead Capture
  • Opt-In
  • Newsletter
  • Checkout
  • Ebook
  • Upsell Bonus
  • Sales
  • Promotion
  • Video
  • Webinar
  • Thank You etc.

Also, one more good thing here is one can sort templates by industry.

Talking about more features of LeadPages one can sort of highly convert to find landing page templates. This feature is going to help in finding out the right template quickly out of these 130+ templates.

All the templates that LeadPages offers are highly different and beautiful.

Other than free templates it also offers 100+ premium paid templates.

Instapage Templates

Instapage landing page templates

Instapage also offers a huge number of highly designed templates. It has more than 200 templates. You can sort these templates by campaign. Like of LeadPages, its templates are also well-designed and different.

If we compare both the tool’s templates, then Instapage is a winner as it offers more templates. On the other hand, LeadPages has limiting and premium options there.


Landing Page Editor

Compare both tools Editor tabs.

Both tools offer drag-and-drop builder but both tools’ editor functions differently.

LeadPages Page Editor:

In LeadPages, one gets access to two types of editors:

  • Standard Editor
  • New drag-and-drop editor

It has a grid-based layout which helps in building designs. You need to set rows and columns and then drag elements individually into locations.

Leadpages LeadPages: Page Editor

 It also has a very homely interface and one can resize individual columns using drag and drop.

It also has Slidebar, used for:

  • Adding a new landing page
  • Can style page sections
  • Also can set up analytics

LeadPages used a grid-free drag-and-drop editor while Instapage uses a free from drag and drop editor. Here the advantage is that you are not only limited to specific rows and columns but you can easily drag landing page elements anywhere on the page.

Instapage Page Editor:

Instapage also provides suggestions about placing each element properly but you can ignore these suggestions accordingly and can place them anywhere where you want.

Instapage Page Editor:

For your design, you can set more style by using the menu area provided by Instapage.

Both tools have very different and effective approaches for landing pages editor. One has a grid-based system and the other has a free-form system. Now, it’s totally up to you which one you prefer.


Available Widgets

Check No. of Widgets and their types.

Widgets include elements such as:

  • Text
  • Buttons
  • Videos
  • Images
  • Forms

One will get all the core widgets in both tools.

LeadPages Widgets:

LeadPages Widgets:

LeadPages offers about 18 widgets. These are as follows:

  • Text
  • Button
  • Headline
  • Line
  • Space 
  • Image
  • Video
  • Countdown
  • HTML
  • Form
  • Checkout
  • Comments
  • Social bar
  • Progress bar
  • Calendar + Text
  • Image + Text
  • Social Share
  • Social Like

By using the widget interface you can customize some widget aspects in all the widgets. For example, in the form widget, you are unable to do:

  • Add form fields
  • And can manage Integrations with a third party and many more.

The interesting widget you will only find in LeadPages is Checkout. Here you can sell digital products via Stripe.

Other than these, LeadPages also take care of the delivery process. So with the help of LeadPages, one can easily send webinars, etc.

Instapage Widgets:

In Instapage, you will get 11 different widgets. These widgets are as follows:

  • Instablocks
  • Headline
  • Paragraph
  • Image
  • Video
  • Form
  • Button
  • Social
  • Timer
  • HTML
  • Shapes

Instapage also has special widgets for maths which are missing in LeadPages:

  • Comments
  • Progress Bar
  • Checkout module
  • Icon

You can also edit these widgets to some aspects like LeadPages.


Responsive Design

User experience will go to be great with these tools. As both tools create a hundred percent responsive leading pages.

LeadPages landing pages are super responsive. You can design and preview your landing pages. But in the preview interface, you are not allowed to make edits.

On the other hand, Instapage landing pages are equally responsive. But it gives you the advantage that you can control the pinpoint mobile design of landing pages.

You can group multiple widgets together. You just need to drag to ” select multiple elements“. Also with Instapage, you can totally edit your page’s mobile version by using the same drag and drop. And can hide some elements from appearing on mobile as well.

Overall, Instapage responsive tools are stronger than LeadPages.


Lead Magnet Functionality

Lead magnet functionality is very important in increasing conversion rates. Both LeadPages and Instapage going to help you in implementing a lead magnet into your page.

In LeadPages, after visitors fill out your form nowhere you need to specify what next to do. LeadPages account helps you in managing lead magnets via the lead magnet delivery section.

Instapage also helps in managing lead magnets and also in delivering lead magnets.

When you choose to edit the form widget, you can also choose what visitors do after filling out the form. These are the options to deliver a file:

  • Upload to Instapage’s server
  • Host on own server

Overall, with both tools, it’s easy to manage and deliver lead magnets.


Landing Page Publishing Option

The next step after completing building landing pages is publishing for driving traffic to the page.

In LeadPages publish landing pages live on a subdomain like blogging

You will find a few options to bring to your page. A WordPress plugin is easy to use. Just need to log in to the lead pages account through the plugin. And can start publishing designs if LeadPages as pages on the site.

Landing Page Publishing Option

If want to go for other publishing options then it’s also very simple to use. In this, just add a shortcode snippet where your page will appear as per your choice, and the rest leave it to lead pages. It will handle all of it.

In Instapage, you can also publish your landing page as a subdomain. The bit needs to bring it to your personal site through these operations.

  • Custom domain
  • WordPress
  • Drupal
  • Facebook
  • Demo Page

For example, if you have a WordPress site, then the Instapage plugin is easy to use. Here you also get the option to publish your landing page on Facebook.


A/B Split Testing

LeadPages and Instapage both offer A/B Split Testing. From your main dashboard, you can create a split test.

 After entering the interface you can:

  • Choose your control page
  • Create a variant
  • Choose how to distribute traffic
  • And start your test

Instapage also has the same steps. One difference is to launch a new test inside the landing page editor unlike in LeadPages.

There can add as many variations as you want. And also switch between these variations very fast.

Overall, there is not much difference in this feature in LeadPages and Instapage. But lead pages are a little more intuitive than Instapage.


Analytics Options

In both tools, it’s easy to integrate with popular third-party integration. Both have almost the same analytics tools but Instapage has an additional feature which is heatmaps. But heatmaps are only available in its higher pricing plans.

In LeadPages, while building landing pages you can easily and always add tracking codes.

Leadpages Analytics

Leadpages also has a dashboard interface other than third-party services. In this interface, you can easily see your traffic, conversion rate, etc for your pages.

In Instapage, it is super easy to add third-party tracking to your landing page. Also a detailed dashboard interface section.

Instapage analytics

In Instapage you can see:

  • Traffic
  • Conversion rates
  • Cost per visitor
  • Heatmaps

Compare Their Pricing.

LeadPages Vs Instapage: Pricing Plans

Apart from features, pricing is another important factor in choosing the best tool for us. LeadPages pricing plans are more affordable than Instapage.

Let’s check out their pricing individually.


LeadPages Pricing Plans

Check LeadPages Plans, Features & Cost.

LeadPages offers three pricing plans:

  • Standard Plan
  • Pro Plan
  • Advanced Plan
Leadpages Pricing

LeadPages basic plan costs $27 per month(billed annually) and costs $37 if billed monthly. But its cheapest doesn’t include A/B Split Testing.

So for getting this feature opt for higher plans. And you can have a free trial of these plans. Let’s discuss these pricing plans separately.


Standard Plan 

This is the cheapest plan which LeadPages offers. It will cost you:

  • $49/month if billed annually or 
  • $37/month if billed monthly

If you opt to bill annually then you can save $120 per year. This plan offers landing pages, popups, hosting for free, tech support, and many more.

A/B Split Testing is missing in this standard plan of LeadPages.

Standard Plan Features

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support (via Email)
  • 40+ Standard Integrations


Pro Plan

LeadPages pro plan costs you:

  • $99/month (billed annually)
  • $74/month ( billed monthly)

Pro Plan Features:

If you opt for annual pay then can save $240/ year. This plan offers 3 sites, a free custom domain, and free Hosting. Other than that A/B Split Testing is included in this pricing plan.

LeadPages Pricing and LeadPages Plans with Total Cost

Know More About Pricing and Total Cost Of Leadpages
  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns
  • Tech Support (via Chat + Email)

Leadpages Coupon Code and Leadpages Promo Code

Get Latest Discounts & Coupon of Leadpages:


Instapage Pricing Plans

Check Instapage Plans, Features & Cost.

Instapage pricing plan costs $149 per month if billed annually and $199 per month if billed annually. In this plan, you are offered Heatmaps, A/B Split Testing, no conversion limits, and many more.

Instapage Pricing Plans

 One advantage here is it offers a 14-day free trial.


InstaPage Build Plan

Everything you need to start building and optimizing post-click Landing pages for higher conversion.


  • No Conversion Limits
  • #1 Landing Page, Builder
  • Instablocks
  • Thor Render Engine
  • Post click Score
  • AdMap
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • GDPR Compliance
  • SSL Encryption
  • Google Single Sign-On (SSO)


Instapage Convert Plan

Another plan of Instapage is the Enterprise plan which can customize as per needs.


  • No Conversion Limits
  • #1 Landing Page, Builder
  • Instablocks
  • Thor Render Engine
  • Post click Score
  • AdMap
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Converting SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Converting SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation


Instapage Ignite Plan

The Instapage Ignite plan is a subscription-based service that provides a suite of tools for creating and optimizing landing pages.

  1. Features:
  • Unlimited landing pages
  • Unlimited A/B testing
  • Heatmaps
  • Conversion Analytics
  • AdMap visual ad mapping
  • Thor Render Engine
  • Collaboration
  • Integrations with popular marketing tools
  • Advertising campaigns audit & strategic assessment
  • Strategic Roadmap & CRO Framework
  • Customized templates
  • Page migration and redesigns
  • Advanced page functionality
  • Global Blocks

Instapage Pricing Plans 2023 (Check Total Instapage Cost)

LeadPages Features that aren’t in Instapage

Till now we did do one feature comparison between LeadPages and Instapage. Now we will discuss some special features offered by both tools individually.

Firstly let’s see LeadPage’s specific features which aren’t in Instapage.

  • Leadboxes -Leadboxes allow you to design popups by using a similar drag-and-drop editor. You can also trigger these popups by timing and by actions. Another good factor is one can use these lead boxes on regular pages.
  • Integrated Facebook ads– In LeadPages one can easily create  Facebook ads that fit right to your leading pages.
  • Lead links – It’s easy in LeadPages to automatically signup by subscribers to your webinar etc just by clicking on the link.
  • Leaddigits – It lets subscribers opt through their mobiles.
  • Website Building – By using the same Leadpages builder one can easily build a website entirely like Wix.
  • Alert Bars – For promoting email lists you can easily create alert Bars or notification bars. Also, can use these notification bars for landing pages or other pages, or for both.

Instapage Features Which Aren’t In LeadPages

LeadPages and Instapage have many similarities but now let’s see some unique Features of Instapage which are lacking in LeadPages.

  • Easy Collaboration – Easy Collaboration can be done while designing landing pages. Also, people can comment on the actual landing page.
  • Audit log – In your account, you can track changes and edits to your landing page.
  • Instablocks – Instablocks allow you to reuse your blocks and can save these blocks for reuse on other pages. These blocks are basically a group of elements like a footer, header, etc.

Instapage Free Trial – Start 14/30 Days Trial Now

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FAQs: Instapage Vs LeadPages 2023

Here we have added some frequently asked questions about Leadpages vs Instapage.

What Is LeadPages?

LeadPages is a tool that helps in building landing pages and sales pages. It is a dedicated landing page builder. It also has many features in this regard.

What is Instapage?

Instapage is used for building landing pages for online marketing and for promoting campaigns easily.

Which is more affordable?

LeadPages is more affordable than Instapage.

Is Instapage free?

No, it doesn’t offer any free plan but yes one can try its plan for free. Its business plan offers 14 days free trial.

Can I have a landing page without a website?

Yes, you can have a landing page without a website. One can host landing pages independently.

What is the pricing for Instapage and LeadPages?

Instapage offers a range of pricing plans starting at $199 per month when billed annually. LeadPages offers pricing plans starting at $37 per month when billed annually.

Which One Is Better?

Conclusion- LeadPages And Instapage Comparison

In this article, we have fully discussed the review of Instapage vs LeadPages. Both tools are very strong. We have also provided major differences between the two.

LeadPages And Instapage Comparison
Image –

We have also discussed their pricing plans. In terms of pricing, LeadPages is definitely a good choice as it is more affordable than Instapage. Read the article fully and choose the best one for you as per your need.

Still, Confused??

Don’t Worry, Comparing Two Tools Is Not That Easy That Is Why We Make Your Work Easier:

At the end of the post, we hope that this article was informative for you. We just want to say that we have mentioned each and every aspect of both platforms. Now it’s your turn to choose the best one according to your needs.

Best of Luck!

Gaurav Singh Parihar
Gaurav Singh Parihar

Meet Gaurav, the digital marketing enthusiast and Saas Tools expert! With over 3 years of experience at Webmetools, he passionately reviews and creates content around Saas Tools, empowering online businesses to make the right choices for success.

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