Listed 20 Best SEO Tools for Agencies Category Wise of 2021. Get Top SEO Tools for your Digital Agency after comparing their Features, Pricing, Accuracy, and Other Data.
Digital marketing agencies help businesses attract, engage, and convert prospects. They draw attention to businesses through paid media and SEO services. Online marketing agencies deliver customer success through current strategies.
And because of the competitive market they operate in, agencies need the right tools. They require a system that helps in forecasting, analyzing, and executing business projects.
For the better part, they need software that enhances online visibility. Mostly, these will be SEO tools that help agencies and their customers appear on top of search engines.
If, for instance, a leading digital marketing agency in Milwaukee wants to target nearby clients, they’ll use local listing management tools. That way, they reach over 50,000 businesses in the area.
By employing the best SEO tools, the agency can convince clients of their competence. For example, a Milwaukee business searching for a ‘digital marketing agency near me’ will discover the optimized site in the top slot.
So, if you give them your word of placing them at the top, your position in SERP will be proof of service delivery. Using SEO tools for your agency – before trying it on clients – strengthens your promises.
You can also Start FREE Trial on Top SEO Tools here, Without any Credit Card or get the Longest Trial.
And speaking of SEO, there are common terms you need to understand before picking your tools of the trade.
What is Digital Marketing?
Digital marketing is the marketing strategy that happens online. It involves digital channels such as websites, social media, emails, and search engines. These channels use paid and SEO services to improve business performance.
What is SEO Marketing?
SEO marketing is the running of campaigns that attract exemplary visitors to your site. It entails keywords and search intents that place you on top of search engine results pages (SERP).
Typically, the process focuses on understanding your target audience. That way, you can create topics that naturally fit your keywords.
What is PPC Marketing?
Unlike SEO which ranks you using free organic strategies, PPC is paid. Pay-per-click advertisements involve bidding on specific key terms.
The winner is picked based on relevant keywords, the volume of terms, and the value of their ad campaigns. For marketers, a payment is made for ads that are clicked and those that direct visitors to their website.
Here is how paid results for the terms ‘web design services’ appear on Google searches.
PPC campaigns are complex. It’s for this reason that most businesses hire a PPC agency for assistance. For others, the use of pay-per-click management software seems suitable. In both cases, the aim is to ensure SEO and PPC campaigns complement each other.
After understanding these three terms, the next step is to discuss SEO tools. Here are the various categories of SEO tools we will look at in this article.
- Keyword research tools – Discover organic, high, low, and medium keywords necessary for ranking.
- Competitive analysis tools – For information about competitors and strategies giving them a competitive edge.
- Link building and outreach tools – For backlink acquisition and management.
- Rank tracking tools – Determines current SERP position and how to improve or maintain it.
- WordPress Plugins – For support of your WordPress SEO efforts through relevant suggestions.
- Site audits tool – Run regular checks and report health issues and areas that need change.
- SEO suite tools – These are one-in-all tools. They support several categories of search engine optimization.
Let’s start the countdown of Top SEO Tools for Agencies and Marketers.
SEO Keyword Research Tools
Keyword research tools help you discover topics that interest specific audiences. Research tools tell you about topics that are doing well on search pages.
Through this software, you get topic ideas. You then use the ideas to create a content strategy. Keyword research tools place you in a competitive position in the market.
Google Keyword Planner
The Google Keyword Planner is a reliable tool for SEO and PPC Marketing. It supports the discovery of keywords necessary for paid and organic campaigns. The planner delivers search volumes and estimates that assist with ADs management.
What makes it more interesting is that it is a free tool. To access it, you need to create or access your Google ADs account. From there, choose to discover new keywords or get the search volume and forecast.
The Keyword Planner is designed with SEO and PPC services in mind. It supports the operations of business marketers and digital marketing agencies.
Ahref Keyword Explorer
Ahrefs is an excellent keyword research tool because of its massive database of keywords. It delivers more than 7 billion keywords that are updated every month. What’s even better is the different search engines it collects keywords from. It collects data from Google, Bing, Amazon, and many others.
Interestingly, Ahref keyword explorer shows keyword difficulty. If, for instance, you were to search for a ‘web design company in Massachusetts’, the tool would indicate how difficult it is to rank for the term.
The benefit of this is a better understanding of keyword selection. You also get accurate results for the thousands of keyword ideas available online.
Other SEO aspects that Ahref will help you discover include:
- Estimated number of clicks on keywords
- Advanced SEO metrics for better results
- The parent topics for target keywords
- Data from over 170 countries
- Position history and SERP overview
The most exciting part about Keyword Everywhere is that it is overlaid on major search engines. You can find it on YouTube, Google, or Search Console. In Google, it is located on the right-hand side of every search result page. It shows traffic volume on each search result.
For every search you perform with Keyword Everywhere, you can view several reports.
- People also searched for
- Long-tail keywords
- Keyword difficulties
- Trending data
- Related keywords
Keywords Everywhere has both free and paid plans. It’s available as a Chrome and Firefox extension. It shows CPC values and graphs to support keyword research processes.
SEO Competitive Analysis Tools
The online spaces are very competitive. Even established agencies need regular monitoring to maintain their top position. Because of this, SEO companies need to know what their competitors are doing. They require tools that analyze competitors’ data.
For better performance, these tools need to work in real-time. They should also deliver data that is accurate and flexible.
SpyFu helps you study your competitor in many ways. It displays ranking history, top pages, and backlink data. With its over 7 billion results, SpyFu delivers insight on top performers. This way, you can segment sites similar to yours so that you can know their progress.
Another essential feature is domain comparison. With SpyFu, you can view and compare how domains are performing. The comparison tables allow you to organize your data. It offers strategies for moving ahead and maintaining top positions.
SEMrush allows the comparison of companies of different sizes. It gives you an insight into backlinks, keywords, and domain authority.
Using this information, you can discover gaps in your strategy. You can then use their tracking tool to access progress. That way, you gain a competitive edge in the market.
In addition, SEMrush boasts of an extensive database. It has over 130 countries on its list. This means that its content is rich for successful campaigns. The traffic, queries, and targets are also well-laid out to help you discover what’s trending.
iSpionage offers opportunities to learn and visualize your data. It’s a great SEO and PPC management tool since it includes more search engines. iSpionage supports the three major search engines, namely Bing, Google, and Yahoo.
The tool identifies top competitor Adwords. It delivers information such as monthly budgets and PPC targets. By using this information, you can know strategies that can give you a competitive edge.
SEO Suite Tools
SEO suite tools are an all-in-one set of software.
They contain features that support almost all aspects of SEO marketing. They collect keywords, competitors’ data, audits, and outreach information. Suite tools are convenient since all services happen from a single location.
Ahrefs ranks among the best all-in-one SEO tools for digital marketing agencies. It contains the site explorer, keyword research, site audit, and rank tracking features.
For both new and established agencies, Ahrefs assists in creating helpful content. It allows businesses to analyze and track site performances.
Searchmetrics helps you uncover hidden gaps relevant for competitive market analysis. It reveals opportunities in regional, global, and local markets. Through its competitive analysis features, you can discover operational data for better decision-making processes.
Its API also enhances the quality of retrieved data. Searchmetrics covers all SEO requirements for successful digital marketing agencies.
If you want a tool that will help you discover, analyze, and deliver better SEO strategies, then Moz Pro is the best choice. Moz Pro has a keyword tracker, rank tracking, and audit features at its disposal.
It allows for link exploring to discover backlinks that boost the authority of your page. More importantly, you can create custom reports and use them to manage client progress. Agencies can also customize the information for sharing with stakeholders and clients.
Moz Pro is a brilliant tool for optimizing pages for better ranking. It’s also fast and convenient for extracting large volumes of data.
Links are relevant for delivering traffic to a website. And because of this, SEO efforts require link-building tools that enrich the prospecting process.
Through link building and outreach tools, an agency can send responsive emails. The company also enjoys suggestions and tracking of better backlink opportunities.
Buzzsumo offers outreach programs that deliver better link-building opportunities. It explores various sites to discover trends that work. Through Buzzsumo, a digital marketing agency can find influencers that can attract more traffic to websites.
With Buzzsumo, marketers can target link-building opportunities guaranteeing better results. Even better is the ability to track performance and capture leads when they are likely to convert.
As the name suggests, Buzzstream creates a buzz in your link-building efforts. It provides link-building insights for all your outreach programs. More impressive is how Buzzstream monitors your links. It tracks performance and ensures profitable link-building projects.
The tool also manages your emails. It allows you to create email templates to boost conversions. It also enables the sharing of templates with team members, thus enhancing the link-building strategies.
Pitchbox focuses on link building and influencer outreach. It delivers better link opportunities by customizing emails to specific audiences. Everything in Pitchbox happens in record time. You can find backlink opportunities, influencers, and bloggers in the shortest time.
Furthermore, Pitchbox is designed with digital marketing agencies in mind. It maximizes every SEO effort to deliver the best results.
SEO Tools for Rank Tracking
Rank tracking tools are relevant for monitoring performance. They tell you when you are doing well and when you start dropping from top positions.
Tracking helps marketers discover trends that can maintain top posts. It also shows when they need to update keywords and link-building strategies.
Rank ranger allows for international tracking of performance. It tracks reports from search pages like Google, Bing, and Baidu. Rank ranger supports SEO campaigns by allowing SERP monitoring via zip code or city. It also offers advanced reports on mobile and desktop.
Rank ranger has a fantastic interface that is easy to navigate. For example, if you want to compare the collaboration between your clicks and rankings, it’s available on the dashboard. Information about upward and downward trends of keywords is also available.
The tools create graphs that enrich comparisons. Even better is its suggestion capabilities. Ranger has a site explorer that discovers and solves your SEO efforts gap.
Advanced Web Ranking
Advanced web ranking is accessible from any device. It’s also available in different languages and on various search engines.
Additionally, it delivers weekly, monthly, or on-demand rankings. It also allows for the customization of reports. This makes it possible to share content in any format or size. Furthermore, the customization allows sharing through user accounts or links.
If you are looking for a tool with better competitor insights, this is the right one. It’s also convenient since it integrates with most third-party reporting tools.
Serpstat tracks rankings on Google and Yandex. It delivers live updates for all your search queries. Because of this, any sudden changes in position are reported immediately.
Additionally, the tool is excellent at segmenting activities. You can view reports based on project names, keywords, and websites.
It also allows for sharing of data with specific team members. Because of this, there is more privacy on the extracted data.
In addition, you can export retrieved data. And since the data is organized, the client can easily translate it. By using Serpstat, clients can tell when efforts are positively impacting their business.
Serpstat gives you an in-depth look at a clients’ SERP position. It is an excellent tool for tracking performance without switching between tools.
SEO WordPress Plugins
WordPress plugins help in the optimization of websites. They offer suggestions that place pages at competitive positions in SERP. Plugins are essential for attracting and retaining page visitors.
Yoast SEO is essential for improving the readability and ranking of web pages. It offers suggestions on keywords and metadata that can push a business up the ranks.
Yoast has a user-friendly interface and generates clean XML sitemaps. It’s also a reliable tool for internal links and social media sharing functionalities. Yoast is a convenient SEO WordPress plugin for agency and business websites.
Rank Math is a simple to use a WordPress plugin. It’s free and allows for targeted keyword searches of up to five terms. It also allows for editing of aspects like the metadata and meta description.
Rank Math focuses on on-page SEO. It checks content, URL, and titles for rankability. It also confirms the length of content. This is to ensure that it meets the ranking standards. In short, Rank Math delivers reports on aspects of your website that might affect your SEO scores.
SEO Tools for Site Audit
A site audit tool scrutinizes your website for technical and SEO problems that can affect ranking. They confirm if search engine bots can crawl and index your page. They also check your site’s health and report upcoming issues.
Screaming frog is a powerful spider crawler. It comes with flexibility and real-time reports of website problems.
For both small and large agencies, here are aspects that the crawler will address.
- Schedule audits
- Discover duplicate content
- Find broken links
- Create XML sitemaps
- Collect Data
SEOptimer can identify issues dragging back your SEO efforts. It goes through your website to check the health of your page. If it discovers a fault, the crawler will deliver a report in real-time.
SEOptimer also customizes reports. It provides white label SEO reports in several languages. Through the site, you can create branded reports for your clients. This way, you inspire action through appealing mails.
In addition, SEOptimer allows sending of reports through various customer management systems. It integrates with Active Campaign, Salesforce, and MailChimp.
Deepcrawl focuses on technical SEO. It contains a user-friendly interface that filters breakdowns, trends, and general health issues. Every aspect is grouped in the dashboard. This makes it easy to identify problem areas.
In addition, Deepcrawl is flexible. It can dig into deeper parts of your websites to perform comprehensive crawls. It’s also accessible on various devices. You can use your mobile phone, tablet, or computer for the process. It is interestingly convenient since it allows for task scheduling.
Wrapping Up – SEO Tools for Digital Agencies
There you have it – the Best SEO tools for agencies of Digital Marketing. These tools will support your business in delivering remarkable results to your clients.
They will also help in analyzing and auditing site problems. SEO tools are essential for winning new customers. They are also crucial for retaining old clients. SEO tools are necessary for analyzing and forecasting future performances.